Digital Marketing Head-Real Estate-Surat-120k

Profile:Digital Marketing Head-Real Estate-Surat-120k

Experience - 6-10 years

Salary Range k per month

Company Overview:

The Company is looking for a Digital Marketing Head to own and scale its complete digital presence. This role is responsible for driving brand visibility qualified lead generation and revenue growth through strategic use of digital channels.

The ideal candidate understands performance marketing real estate buyer psychology and high-intent lead funnels and can translate marketing efforts into measurable sales outcomes.

Key Responsibilities

Strategic Planning

• Create and execute a full-funnel digital marketing strategy aligned with business and sales goals.

• Plan campaigns focused on real estate investment land sales and smart city opportunities.

• Manage marketing budgets and channel allocation for maximum ROI.

Performance & Lead Generation

• Run and optimize Google Ads Meta Ads (Facebook & Instagram) YouTube and LinkedIn campaigns.

• Drive high-quality inbound leads and improve conversion rates.

• Work closely with the sales team to ensure lead quality and follow-ups.

Content & Brand Presence

• Oversee content for website landing pages blogs ads videos and social media.

• Ensure messaging builds trust credibility and investment confidence.

• Improve website traffic engagement and SEO rankings for relevant keywords.

Analytics & Team Coordination

• Track and analyze performance using Google Analytics ad dashboards and CRM tools.

• Prepare monthly performance reports with insights and recommendations.

• Coordinate with internal teams freelancers or agencies as required.
  
  
  Primary skills:

• Performance Marketing & Lead Generation: Strong hands-on experience with paid ads funnels and conversion optimization.

• SEO & Content Strategy: Ability to drive organic traffic through keyword strategy on-page SEO and content planning.

• Analytics & ROI Focus: Skilled in tracking metrics like CPL CAC conversion rates and campaign ROI.

• Real Estate / Investment Marketing Understanding: Knowledge of buyer intent trust-building and long-cycle sales journeys.
  
  

  Performance Metrics

• Number & quality of leads generated

• Cost per lead and conversion rate

• Website traffic and keyword ranking growth

• ROI from paid campaigns

• Contribution to sales pipeline

Required Skills:

Performance MarketingSEOContent StrategyLead GenerationAnalytics & ROI Focus