Digital Communications Specialist

Welcome to the City of Charlotte

Charlotte is Americas Queen City opening her arms to a diverse and inclusive community of residents businesses and visitors alike. Here you will find a safe family-oriented city where people work together to help everyone thrive. The mission of the City of Charlotte is to deliver quality public services and promote the safety health and quality of life for all residents.

Our guiding principles include:

• Attracting and retaining a skilled and diverse workforce

• Valuing teamwork openness accountability productivity and employee development

• Providing all customers with courteous responsive accessible and seamless quality services

• Taking initiative to identify analyze and solve problems

• Collaborating with stakeholders to make informed decisions

SUMMARY

Major Duties and Responsibilities:

Coordinate and participate in neighborhood meetings focusing on CATS-related topics.

Project lead for CATS service expansions including community meeting planning press releases and other communications materials.

Oversee and integrate social media strategies to enhance community engagement and feedback.

Utilize social media platforms to effectively convey information about CATS services and programs while ensuring clear engaging and informative content.

Develop and execute social media campaigns that spotlight CATS employees operations and major initiatives employing creative storytelling and digital marketing techniques.

Design and develop engaging social media graphics as required ensuring alignment with CATS branding and messaging guidelines.

Conceptualize shoot and edit high-engagement short-form video content (Reels TikToks Shorts) to drive brand awareness and audience interaction.

Manage monitor and respond to comments and inquiries on CATS social media platforms maintaining active and positive community interactions.

Compile and present social media reports as needed for leadership or specific campaigns analyzing engagement metrics and insights to guide future strategies.

Manage the social media liaison and organize biweekly social media team meetings to align strategies brainstorm content ideas and review performance metrics.

Serve on the CATS Media on-call rotation promptly responding to media inquiries.

Serve as a member of the Crisis Response Team.

Work closely with media outlets to respond to inquiries coordinate interviews and generate earned media positioning CATS as a leading voice in transit services.

Perform other duties as assigned adapting to emerging social media trends and organizational needs to support CATSs strategic objectives.

Knowledge Skills and Abilities:

Exceptional storytelling editing and proofreading skills with the ability to adapt tone for different audiences.

Demonstrated ability to proficiently use social media management and analytics software like Sprout Social for effective campaign planning execution and analysis.

Proficiency in video production and editing; hands-on experience with Adobe Premiere Pro or Creative Cloud is a plus.

Thorough knowledge of AP (Associated Press) format including mastery in spelling grammar and punctuation ensuring all communications are professionally and accurately presented.

Strong capability to work collaboratively as a team member effectively engaging with diverse workgroups and contributing positively to team dynamics and outcomes.

Proven ability to set work priorities organize tasks and meet deadlines in a fast-paced environment demonstrating time management and organizational skills.

Excellent computer literacy including in-depth experience with Microsoft Office Suite (Word Outlook PowerPoint) and the ability to quickly adapt to new technology tools and platforms.

Understanding of search engine optimization best practices and Google Analytics.

Proficiency in Canva or Adobe Creative Suite (Photoshop/InDesign) for basic graphic creation.

Competence in conducting thorough research and preparing detailed special reports utilizing data analysis and clear presentation to inform decisions and strategies.

Ability to establish and maintain effective working relationships with colleagues management and the general public fostering a collaborative and respectful work environment.

Minimum Qualifications:

Graduation from a four-year college or university with major coursework in English Public Relations Public Administration Communications or related field with two (2) years of relevant work experience.

or

Associate degree in English Communications or a related field of study with six (6) years of relevant work experience.

CONDITIONS OF EMPLOYMENT

The Citys Background Check Policy requires background checks to be conducted on final internal or external candidate(s) applying for any position with the City of Charlotte. The type of information that will be collected as part of a background check includes but is not limited to: reference checks social security verification education verification criminal conviction record check and if applicable a credit history check sex offender registry and motor vehicle records check.

Background checks must be in compliance with all federal and state statutes such as the Fair Credit Reporting Act (FCRA). The checks must be consistent with the guidelines set forth by these laws requiring organizations to obtain a candidates written authorization before obtaining a criminal background report motor vehicle records check or credit report; and to properly store and dispose of information derived from such reports.

Final candidates must pass a pre-employment drug-screening test and physical examination. During the selection process candidates may be asked to take a skills test and/or participate in other assessments.

The City of Charlotte is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of race religion color sex national origin marital status age disability sexual orientation political affiliation or on the basis of actual or perceived gender as expressed through dress appearance or behavior.

Our culture is to serve the community honorably.

HOW TO APPLY

Apply online.

Federal law requires employers to provide reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job.

You are welcome to visit the City of Charlotte Human Resources Department lobby where self-service application kiosks are available. They are located in our office at 700 East 4th Street Suite 200 Charlotte NC 28202. We are open Monday through Friday from 9:30 a.m. to 3:30 p.m. (EST) excluding official City holidays.

For questions about your application or the hiring process please email .

The City of Charlotte is committed to making our services and programs accessible to all. Upon request auxiliary aids written materials in alternate formats language access and other reasonable accommodations or modifications will be provided. To make a request please fill out the Innovation & Technology ADA request form or call 704.336.4120.

BENEFITS

The City of Charlotte provides a comprehensive benefits package to eligible employees.

Clickhereto learn more about the City of Charlottes benefits.

The City of Charlotte is a drug and alcohol-free workplace.