Drive Positive Impact with Discover Kia as General Manager

At Steele Auto Groupâeverything we do is driven by you. Your passion. Your purpose. Your potential. As Atlantic Canadas largestâautomotive groupâwith 50 locations acrossâtheâAtlantic provinces we deliver theâbestâcustomerâexperience by putting our people first. We invest in your growth through strong leadership and real opportunities to build your career because our success starts with you.â

Discover Kia is seeking a General Manager to lead our dealership and champion the Kia experience. Designing movement and creating innovative mobility solutions Kia inspires connection convenience and meaningful moments for every customer. This role carries full accountability for performance culture and daily operations ensuring every interaction reflects the trust innovation and forward-thinking spirit of this iconic brand.

Being a General Manager at Steele Auto Group means being part of something bigger than one dealershipâits about creating outstanding employee and customer experiences every day. Michael Currie Executive General Managerâ

As General Manager you will set clear expectations develop and support department leaders and drive consistent results across the dealership. You will champion Kias values by caring for people moving further together empowering teams to act daring to push boundaries and chasing excellence every day. This role suits a collaborative leader who values the strength of a stable dealer group and is motivated to make a lasting positive impact on the business the team and the customers who are genuinely cared for.

Compensation:

• Expected earnings of $150000 to $180000 annually comprised of a competitive base salary and performance-based bonus along with a demo vehicle and comprehensive benefits.

The Role:

As General Manager of Discover Kia you will be responsible for the overall performance culture and strategic direction of the dealership. Your leadership will directly influence results across all departments including:

• Customer Experience: Ensure every interaction reflects Kias and Steele Auto Groups standards.
• Employee Experience: Lead coach and support department leaders building accountable high-performing teams
• Dealership Leadership: Alignment with Kias brand standards and Steele Auto Group expectations.
• Financial & Operational Performance: Manage budgets while driving profitability and long-term stability.
• Sales & Marketing: Strengthen market share and brand presence.
• Market Growth: Identify growth opportunities and implement strategies.
• Strategic Execution: Implement Steele Auto Group policies procedures and initiatives.
• People & Culture: Partner with HR.

What You Bring:

• Minimum 5 years of dealership leadership experience
• Confident decision-making sound judgment and strategic thinking
• A customer-first mindset with a genuine appreciation for uncommon experiences
• Ability to lead in a high-accountability environment while maintaining a long-term view
• Clear professional communication and strong organizational skills

This Role Is Ideal for a Leader Who:

• Wants a visible impactful role shaping both dealership culture and results
• Understands the balance between performance people and brand integrity
• Values consistency professionalism and thoughtful leadership
• Thrives in a forward-thinking innovative environment where collaboration customer connection and a passion for movement drive success

Our Investment in You:

At Steele Auto Group we offer access to a wide range of benefits and discounts designed to support your health financial security career development and overall quality of life.

Health & Wellness

• Flexible Health & Dental Benefits with multiple coverage levels to meet your needs

Life Disability & Critical Illness Coverage

• Employee & Family Assistance Program (EFAP)
• Financial Security
• Retirement Savings Plan (RSP) Company matching contributions (45% based on tenure).

Exclusive Discounts

• New and Used Vehicles purchasing programs
• Parts & Service pricing for all employees
• Steele Auto Exclusive discounts at SAG Hotels Murphys Workwear Telus GoodLife Fitness and Cycle Smith

Development & Growth

• Training & Certification Support with opportunities to gain certification from Georgian College
• Access to Steele University where you will get engaging role-specific training learn anytime anywhere track your progress and earn rewards as you grow your skills!

This is more than a General Manager role; it is an opportunity to lead a brand that has been shaping movement and mobility for decades. From our first bicycle in 1951 to our first car in 1971 Kia has always embraced bold thinking and innovation. We are looking for a General Manager driven by leadership growth innovation and the adventurous spirit that fuels Kia forward.

Location: Charlottetown PEI

Learn more about us at

Applying is simple as 1 2 3:

1. Click the link to Steele Auto Group Careers
2. Sign in (top right corner) and create your profile
3. Upload your resume

In just a few minutes the Steele Auto Group career world is at your fingertips.

Internal candidates: Please apply through the careers page to ensure you are identified as an internal applicant.

Relocation support is available to help make the move and join our team seamlessly.

While we strive to post accurate compensation ranges some external websites may display estimates not verified by Steele Auto Group. Final compensation details will be discussed with candidates selected to move forward.

Steele Auto Group is committed to a fair inclusive and supportive workplace. We promote from within invest in development and value every candidates experience. Accommodation is available throughout the recruitment process just let us know.

Required Experience:

Director