JOB DESCRIPTION:
Key Responsibilities
1. Sales Force Automation (SFA) Ownership & Governance
Lead end-to-end management of Abbotts SFA platform including requirement gathering system enhancements troubleshooting and lifecycle updates.
Drive digitization and automation initiatives across sales workflows in alignment with expertise areas such as Sales Force Automation & Digitization from Abbotts commercial team profiles.
Work closely with cross-functional teams (Sales Marketing IT Training) to ensure SFA tools support business objectives.
2. CRM Management & Optimization
Oversee CRM system configuration user management data integrity and analytics dashboards.
Enable closed-loop engagement by ensuring field force inputs seamlessly translate into actionable insights for marketing and leadership teams echoing experience with Closed Loop systems.
Drive adoption and continuous improvement of CRM capabilities across business units.
3. Commercial Insights & Data Analytics
Translate multi-source commercial data (SFA CRM secondary sales incentives segmentation) into meaningful insights to enhance performance.
Conduct structured analytics that support resource allocation targeting and customer strategy.
Provide leadership with regular KPI dashboards and performance reports.
4. Cross-functional Collaboration & Stakeholder Engagement
Work with commercial leadership driving consistent communication and alignment across field operations.
Serve as the strategic partner to Sales Excellence teams engage with external vendors and internal IT teams to ensure platform robustness and future readiness.
5. Capability Building & Training
Conduct regular SFA/CRM training sessions for sales teams.
Build digital capability competency within the field force and commercial teams aligned with continuous improvement practices.
6. Data Quality Compliance & Governance
Ensure adherence to compliance norms around data usage promotional practices and system access.
Establish and enforce master data management standards.
Support internal corporate and statutory audit data requirements and documentation
Qualifications & Experience preferred
Bachelors degree; MBA or post-graduate qualification in Management Marketing Technology or Business Analytics preferred.
510 years of experience in Commercial Excellence SFA/CRM management or Sales Operations within the pharmaceutical or healthcare industry.
Proven experience in sales force automation digitization and CRM processes reflecting competencies such as those described in Abbotts commercial professional profiles.
Strong analytical thinking structured problem solving and stakeholder management.
Exposure to cloud-based CRM platforms mobile SFA tools Power BI/Tableau dashboards or similar technologies.
Ability to translate business needs into technical specifications.
Key Competencies
Commercial Acumen & Healthcare Industry Understanding
Digital & Technology Orientation (SFA/CRM/SFE)
Data Analytics & Interpretation
Project Management & Vendor Management
Change Management & Capability Building
Effective Communication & Cross-functional Collaboration
Page 1
The base pay for this position is
N/A
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Sales Support & Administration
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
JOB DESCRIPTION:Key Responsibilities1. Sales Force Automation (SFA) Ownership & GovernanceLead end-to-end management of Abbotts SFA platform including requirement gathering system enhancements troubleshooting and lifecycle updates.Drive digitization and automation initiatives across sales workflow...
JOB DESCRIPTION:
Key Responsibilities
1. Sales Force Automation (SFA) Ownership & Governance
Lead end-to-end management of Abbotts SFA platform including requirement gathering system enhancements troubleshooting and lifecycle updates.
Drive digitization and automation initiatives across sales workflows in alignment with expertise areas such as Sales Force Automation & Digitization from Abbotts commercial team profiles.
Work closely with cross-functional teams (Sales Marketing IT Training) to ensure SFA tools support business objectives.
2. CRM Management & Optimization
Oversee CRM system configuration user management data integrity and analytics dashboards.
Enable closed-loop engagement by ensuring field force inputs seamlessly translate into actionable insights for marketing and leadership teams echoing experience with Closed Loop systems.
Drive adoption and continuous improvement of CRM capabilities across business units.
3. Commercial Insights & Data Analytics
Translate multi-source commercial data (SFA CRM secondary sales incentives segmentation) into meaningful insights to enhance performance.
Conduct structured analytics that support resource allocation targeting and customer strategy.
Provide leadership with regular KPI dashboards and performance reports.
4. Cross-functional Collaboration & Stakeholder Engagement
Work with commercial leadership driving consistent communication and alignment across field operations.
Serve as the strategic partner to Sales Excellence teams engage with external vendors and internal IT teams to ensure platform robustness and future readiness.
5. Capability Building & Training
Conduct regular SFA/CRM training sessions for sales teams.
Build digital capability competency within the field force and commercial teams aligned with continuous improvement practices.
6. Data Quality Compliance & Governance
Ensure adherence to compliance norms around data usage promotional practices and system access.
Establish and enforce master data management standards.
Support internal corporate and statutory audit data requirements and documentation
Qualifications & Experience preferred
Bachelors degree; MBA or post-graduate qualification in Management Marketing Technology or Business Analytics preferred.
510 years of experience in Commercial Excellence SFA/CRM management or Sales Operations within the pharmaceutical or healthcare industry.
Proven experience in sales force automation digitization and CRM processes reflecting competencies such as those described in Abbotts commercial professional profiles.
Strong analytical thinking structured problem solving and stakeholder management.
Exposure to cloud-based CRM platforms mobile SFA tools Power BI/Tableau dashboards or similar technologies.
Ability to translate business needs into technical specifications.
Key Competencies
Commercial Acumen & Healthcare Industry Understanding
Digital & Technology Orientation (SFA/CRM/SFE)
Data Analytics & Interpretation
Project Management & Vendor Management
Change Management & Capability Building
Effective Communication & Cross-functional Collaboration
Page 1
The base pay for this position is
N/A
In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Sales Support & Administration
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
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