Senior Brand Manager Brand Architecture & Activation Apéritifs

Paris - France

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Senior Brand Manager - Brand Architecture & Activation Apéritifs! You will be basedatThe Island our office in central Paris.

You willlead themanagement and brand activationofRamazzotti(&Italicus)with theobjectiveto constantly enhance the brands value proposition and grow the business.

Your key missions:

Brand Strategy:

Contributeto the definition and development ofRamazzottisstrategyin line with the Aperitif portfolios ambitionwhile leading initiatives to bring to life the brand positioning.
Collaborate with cross-functional teams to ensure cohesive brand messaging and activation across allchannelsand markets.
Act as themarketing point of contact for theglobalItalicusteam based in Londonand ensure thatthe brandstrategy isaligned and contribute to the Aperitif inflexion.

Brand World:

In collaboration with theCoE develop a compelling brand world that reflects the essence of the brand and engages consumers.
Develop brand visual identity guidelinesfor alltouchpointsandcollaborate withcreativeteamto produce high-quality content thatbringsthe brand world to life.

Brand Activation

Lead the development of brand experience and activation platforms / guidelines to marketsthat resonate with target audiences and enhance brand visibility.
Managethe brand POSM catalogue and collaboratewith the shopperCoEtodevelopmerchandising and market guidelinesto win in the L3F.
Collaborate with markets co on development especially drive ones and track the performance to build optimized plans

Portfolio management:

Collaborate with the innovation and RTD teams to develop product initiatives (NPD Non-alcand RTDrangesextension) while ensuring alignment with brand positioning and consumer needs.
Manage the brand portfolio (restageslabelsformats) and drive sustainable growth (enhancement / rationalization of the range design to sustainable value projects).
Act as key marketing point of contact forRamazzottisops team in Italy for the brand projects-related.

MarketAccelerationsupport

Act as main marketing contact for all markets incl. regular follow-ups with main markets
Support business development (onboarding / launch of other markets market activation updates performance follow ups key business meetings preparation etc.)

Transversal:

LeadIBP processforRamazzotti coordinate forItalicus
Champion centralA&P processfor the Aperitif architecture & activation team

If you recognize yourself in the description belowdontwait to apply!

Functional capability:

You haveminimum5years ofexperience in brand management.
Brand Strategy Development Portfolio Planning and New Product Development experience
Project management
Market& Consumer Insights
Business Strategy / PortfolioGrowth
VisualBranding
You speak English fluentlyFrench and/orItalian is a plus.

Leadershipcapability:

Collaborative mindset
Excellent communication skills
Cross Function team and stakeholder management
Creative problem-solving
StrategicThinking

Waittheresmore

We offer you an outstanding and collaborative workplace that embodies our sharing & conviviality culture the possibility to work remotely (up to 2 days a week) a very complete mutual insurance an attractive compensation including profit-sharing the possibility to train daily employee events

Pernod Ricard is committed to offering equal opportunities to all onskillsandcompetencies.

Job Posting End Date:

Target Hire Date:

Target End Date:

Required Experience:

Manager

Want to join a fast-moving company work among convivial teams and take part in the global growth strategy of one of the most prestigious and comprehensive portfolios in the wine & spirits industry We are looking for a Senior Brand Manager - Brand Architecture & Activation Apéritifs! You will be base...