Tao Group Hospitality offers competitive benefits for all full-time team members such as:
Medical Dental and Vision Coverage
401(k) Retirement Program with Employer Match
Life and Disability Insurance Plans
Ancillary Insurance Plans
Employee Assistance Program
Fertility & Family Forming Support and Resources
Pet Insurance
Employee Discounts
TAO Savings Marketplace
Time off and much more!
The Marketing Manager is responsible for developing executing and analyzing venue-based marketing and event strategies and programs that meet the organizations overall objectives and financial goals. The Marketing Manager will be accountable for leading the development of the venues event and marketing program that includes new innovative ideas talent recommendations marketing partnerships promotional activities advertising recommendations and VIP Host social media and public relations coordination. This position will also execute the events and programs addition the Marketing Manager will be very creative and will find ways to increase customer spend and find new sources of business. The Marketing Manager will be responsible for the over-site of the venues brand including market position against competitors.
ESSENTIAL FUNCTIONS OF THE POSITION INCLUDE BUT ARE NOT LIMITED TO:
Create strategic events based upon overall LV calendar history & venue needs
Approve advertising and promotional collateral material
Analyze post events qualitative and quantitative data and provide recommendations
Work in conjunction with Director of Marketing as strategic partners developing annual marketing plans per venue
Suggests talent and follows talent booking process
Mange invoices and budgets
Manage client venue relationships by contacting various organizations attending conferences and marketing venues to companies
Work in conjunction with sponsorship team to leverage and maximize the Companys sponsorship capabilities
Work in conjunction with media partners to leverage and maximize event activation opportunities and value adds
Closely monitor competitors programming and venue activities
Input event information on event master worksheets (e.g. Event Overview and One Sheet). Maintain document
Develop event advertising needs and passes on to Marketing Coordinator to execute
Liaise with promotions teams (internal external) informs on promotional rules and communicates information back to appropriate personnel
Liaise with VIP Services and Executive Management to maximize price yielding opportunities
Responsible for all event communications to the following areas: Executive Management Public Relations Advertising Promotions Social Media Sponsorships Clients and Operations
Communicate with select artist management and artists providing them with marketing collateral on a needed basis
Manage the marketing design process via Basecamp in conjunction with the design department
Oversee event day
Create new sources of customers through building professional networks and complementary partnerships
Aid in the development of brand strategies and manage tactical execution
Aid in the overall development of new event brands and assists with building and executing pre/during/post launch marketing activities
Assist in conducting market research including customer surveys competitor research and market positioning
Manage re-branding / re-positioning efforts when needed and enforces brand standards
Support Private Events and Guest Services by managing asset and collateral needs
Assist in developing branded guest experiences for venues and oversees the overall customer journey/experience
EDUCATION/WORKING KNOWLEDGE:
Proficient in Windows Microsoft Office POS systems Oracle knowledge preferred
SKILLS / PHYSICAL DEMANDS / WORK ENVIRONMENT / SCHEDULE
The work environment characteristics and/or physical demands described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential job functions
Must have strong problem-solving skills
Ability to maintain a high level of confidentiality
Required Experience:
Manager
ABOUT TAO GROUP HOSPITALITY ; Tao Group Hospitality delivers distinctive culinary and premium entertainment experiences through its portfolio of restaurants, nightclubs, lounges, and daylife venues. The company operates branded locations across the globe, featuring a collection of wid ... View more