Marketing Communication Specialist
The Marketing Communication Specialist is responsible for the end-of-the-end execution of integrated marketing campaigns across owned and paid media channels. This role ensures flawless campaign delivery through disciplined trafficking creative tracking and validation while supporting Channel Marketing Leads on day-to-day needs.
Key Roles and Responsibilities
Lead the execution of marketing campaigns from initiation through deployment ensuring accuracy compliance and on-time delivery across all channels.
Manage creative trafficking validate campaign rules and logic and oversee tracking setups and deployment to ensure flawless execution.
Partner with internal teams and external agencies to coordinate the trafficking and launch of paid media assets.
Serve as the operational point of contact to ensure campaigns are implemented according to strategy and technical requirements.
Collaborate with E-commerce CRM Channel Marketing and Marketing Technology teams to ensure a cohesive data-driven customer journey across digital touchpoints including landing pages UTMs and prioritizing products.
Align campaign execution with broader marketing channel and customer experience strategies.
Support managers and senior stakeholders with weekly monthly and quarterly reporting across owned and paid channels.
Additional day-to-day support of Channel leads could include but not limited to budget management processing invoices writing briefs reporting/analytics and managing external partnerships.
Qualifications
Bachelors degree in marketing business advertising or related field or equivalent experience.
2 - 5 years experience in digital marketing preferably in the retail environment
Working knowledge of digital marketing platforms (Google social media and email marketing)
Able to work independently and as part of a larger team
Excellent project management and organizational skills
Strong ability to manage simultaneous project streams and thrives in a fast-paced evolving company environment.
Strong communication and work ethic
Required Experience:
IC
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