Job Category:
Job Family:
Sales Marketing & Product Management
Job Description:
As the Marketing Manager you will lead Schreibers presence on the digital shelf and drive digital engagement across major retailers and foodservice operators. You will ensure our products are accurately represented online optimized for discoverability and supported by digital marketing strategies that generate awareness and leads. Your work will have a major impact on department results with content strategies social media and performance analytics to elevate our brands/products in the digital marketplace.
As the Marketing Manager you will independently lead a broad range of moderately complex initiatives influence cross-functional partners (including senior leaders) and drive measurable improvements in digital visibility engagement and lead generation. You will be responsible for developing strategy managing execution and optimizing processes content and tools tied to digital shelf and digital marketing performance. The Marketing Manager will also coach other partners and contribute to overall department goalsetting and planning.
This role offers a flexible hybrid work schedule (Monday-Friday) located at our Home Office in Green Bay Wisconsin. The hybrid work schedule is 3 days/week onsite at Home Office (Tuesday Wednesday Thursday) and 2 days/week from home.
Relocation Benefits: Receive a $10000 relocation bonus PLUS a generous relocation package if relocating more than 50 miles for the position.
About our Green Bay WI Home Office:
Youll find lots to love in our beautiful home office in downtown Green Bay Wisconsin. Our jeans-friendly environment has indoor and outdoor collaboration spaces state-of-the-art R&D and sensory labs culinary kitchens a pilot plant innovation center and more.
Take advantage of outdoor workspaces. Sample and provide feedback on new products from our R&D team. Enjoy free coffee soda and popcorn. Take a short walk to restaurants breweries the YMCA and a weekly farmers market on the scenic Fox River. You can even see Lambeau Field from our top floor.
What youll do:
- Digital Strategy Development: Create and implement comprehensive digital marketing plans for various channels (SEO PPC Social Media).
- Digital Shelf Management: Own product content across retailer and operator platforms (e.g. Walmart Kroger Amazon Sysco US Foods). Ensure images descriptions attributes and rich content meet best practices and customer requirements.
- Social Media and Digital Marketing: Develop execute and manage multiple social media strategies to engage B2B and B2C audiences. Create and manage paid digital campaigns (search display social) to drive traffic and conversations.
- Content Management: Oversee content creation maintain digital marketing calendars and ensure consistent brand messaging.
- Lead Generation: Build and optimize digital tactics to capture and nurture leads for foodservice and retail partnerships. Collaborate with Sales and Marketing teams to align campaigns with business objectives.
- Performance Analysis: Develop and monitor KPIs like search ranking conversion engagement and lead quality; provide actional insights.
- Cross-functional Influence: Partner with Marketing and Sales teams to align digital strategies with brand objectives.
- Digital Tools: Lead and utilize platforms like Syndigo Salsify and marketing automation tools for content syndication and lead management.
- Innovation: Monitor emerging trends in e-commerce social media and digital marketing and recommend enhancements to advance CPG and foodservice.
What you need to succeed:
- Bachelors degree in Marketing Business or related field.
- 5 years of Digital marketing e-commerce or CPGand 7 years of experience preferred.
- 3 years demonstrated experience leading multi-channel digital campaigns digital shelf programs or ecommerce-focused initiatives.
- Deep understanding of retailer and operator digital ecosystems.
- Expertise in SEO SEM content marketing email marketing analytics and web design basics.
- Experience with digital shelf tools (Syndigo Salsify) and marketing platforms (Google Ads LinkedIn Ads YouTube Shorts etc.)
- Proven success leading digital marketing and social media engagement strategy and lead generation campaigns.
- Strong analytical capability to interpret data identify insights and influence strategy.
- Ability to coach others delegate tasks and lead end-to-end projects.
- Excellent communication and project management skills.
#INDHO
Eligible partners will receive:
- Get not one but TWO retirement benefits. When you join our employee-owned company youll be part of our Employee Stock Ownership Plan (ESOP) from day addition to an 8% 401(k) match into the ESOP Schreiber will contribute an extra amount about 8% of your earnings toward your retirement every year. Thats a company contribution of around 16% in retirement savings annually. Thats hard to beat!
- Earn bonus pay. Youll have an opportunity to earn incentive pay twice a year when we meet our company goals.
- Ready to make a move Receive a $10000 relocation bonus PLUS a generous relocation package if relocating more than 50 miles for a U.S. Salaried position.
- Childcare costs. Get up to $5000 annually to help you with the cost of childcare. Monthly contributions toward childcare expenses including independent babysitters.
- Earn $ for focusing on your health. Depending on your medical plan enrollment earn $1200 in your HSA or as a cash payout for prevention activities. Plus use your $600 lifestyle spending account for reimbursements related to health fitness weight management mental health and social wellness.
- Pursue development thats relevant to your role career goals and the company. Plus we offer tuition reimbursement if you want to further your education to grow in your role at Schreiber.
- Get access to medical prescription drug dental and vision benefits starting day one. This includes an onsite nurse and mental health counselor.
- Experience caring like youve never experienced it before. We have a program thats completely organized by and for other partners who need extra help. Its called Partners Helping Partners. We have hundreds of examples of partners organizing fundraisers to help out others going through a hard time.
Sound like a company youd like to be a part of Click Apply.
Need extra assistance with the application process Contact or call .
For positions that require any amount of travel: Valid drivers license auto insurance (at least state minimum- more might be required) acceptable driving record per Schreiber Foods discretion and vehicle that will ensure applicant can meet the travel necessities of the position are required.
Schreiber requires that an employee have authorization to work in the country in which the role is the event an applicant does not have current work authorization Schreiber will determine in its sole discretion whether to sponsor an individual for work authorization. However based on immigration requirements not all roles are suitable for sponsorship.
An Equal Opportunity Employer all qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability.
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