Anderson Tuftex Marketing Director
Share
Job Location:
Dalton, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Anderson Tuftex Marketing DirectorPosition Overview
Company Overview
Shaw Industries Group Inc. is a leader in flooring and other surface solutions designed for residential housing commercial spaces and outdoor environments. Leveraging strengths in design innovation and operational excellence the company takes a people-centered customer-focused and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex COREtec Shaw Floors Patcraft Philadelphia Commercial Shaw Contract Shaw Sports Turf Shawgrass Southwest Greens Watershed Geo and more. Headquartered in Dalton Georgia Shaw is a wholly owned subsidiary of Berkshire Hathaway Inc. with more than $6 billion in annual sales and 18000 associates worldwide.
Position Overview
The Marketing Director for Anderson Tuftex will be responsible for leading and executing comprehensive marketing strategies that align with the Anderson Tuftex brand vision to design beautiful products with sustainability at the center transforming consumers homes into their sanctuaries. This role requires a strategic thinker with a strong creative background and the ability to lead major campaign initiatives aligned to the brands design-forward vision. The ideal candidate brings a strong understanding of the interior design industry premium brand building and the unique dynamics of marketing to eco luxury consumers and the interior design trade. This position will manage the team responsible for product positioning branding and storytelling ensuring that all product creative assets and content are accurate and compelling. Additionally this role will involve building and managing an annual marketing budget overseeing internal teams and external agency relationships and managing the brand across every channel and touchpoint.
Position works in a hybrid work environment from Shaw Corporate Headquarters 3 days a week.
Responsibilities
- Develop and implement comprehensive marketing plans across product pricing merchandising and promotions.
- Establish and manage budgets and KPIs for all marketing initiatives.
- Serve as thought leader on consumer segments and channels.
- Ensure consistent brand voice and visual presence across all touchpoints.
- Develop sales tools supporting sales teams and retail sales associates.
- Lead creation of integrated marketing campaigns across digital social and instore.
- Partner with product teams and deliver insights through feedback loops.
- Analyze market trends and customer insights to guide decisions.
- Lead brand marketing and creative team.
- Develop and execute brand strategy for the interior design trade and target consumer segments.
- Collaborate with stakeholders to develop brand business and marketing plans.
- Build omnichannel consumer experiences across the customer journey.
Requirements
- Bachelors Degree in Marketing Business or related field.
- 5 years brand management or related experience working with interior designers or luxury brands
- Ability to travel as needed.
Preferred Requirements
- Proven track record in strategic planning and execution.
- Strong analytical communication and leadership skills.
- Excellent timemanagement and organizational abilities.
- Ability to work under pressure and collaborate crossfunctionally.
Physical Requirements
- Ability to meet deadlines and manage stress.
- Ability to bend reach overhead and lift up to 25 lbs.
- Ability to sit or stand for extended periods.
Competencies
- Create Strategic Plan
- Demonstrate Strategic Influence
- Drive Results
- Coach and Develop Others
- Demonstrate Customer Orientation
#LI-PH1
#ShawIND
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
We are approximately 20,000 individuals bound together by a common vision to create a better future, for our customers, for our company, for our people, and for our communities. By combining deep market knowledge with new ways of thinking, we drive innovation into our business and set ... View more
