DI Channel Marketing Specialist

DI Channel Marketing Specialist

For Sony Europe B.V. Poland Branch

Location: Warsaw

Job:

Support PIC of DI community to improve quality of support & increase frequency of approach for TGT community to switch competitors customer to Sony and maximize Sony Online DI Sales and Online In-house-share for responsible accounts. Leading Sonys efforts with our retail partners as the functional Online expert to maximize and optimize Sonys online presence and online marketing during the full consumer journey (from awareness to orientation conversion and retention). On top of this negotiate with dealer to contact their customer to maximize customer lifetime value(e-CRM management).

Reporting/location:

Direct reporting and physically seated next to Channel sales manager.

Indirect reporting to Head of Trade Marketing to align Online category communication/promotion strategies and monitor/coach Online marketing efficiency.

Community approach support:

• Event support such as packing/sending equipment creating Sony booth at event user support during event

• Packing/sending equipment for personal trial

• Sony online community management (create post such as event/new model info answering question from community member)

• Plan & execute activity in Sony online community to accelerate members photo shooting activity such as posting their photo participate our event increase personal trial.

Online Genba:

Perfect Online execution for accounts responsible regarding:

• Product ramp-up (Live at launch; product reviews; new model PR etc)

• Rich content (product pictures; relevant descriptions etc)

• Share-of-voice management: Plan and manage targeted Sony visibility on customer main pages category page search etc)

• Sell-up and basket sales opportunities

• Online product availability ( In-stock-ratio )

• Create yearly promotion plans for Online & Offline activities

• Create forecast plan for online sales sell-in/sell-out ( based on GFK trends & previous sell out & online campaigns uplifts )

• Defining optimal Online sales ( based on Market Share account & product Sell out Offline & Online IHS development )

• Sony Online In-Stock-ratio ( online product availability )

• Online forecast accuracy ( sell in & sell out in Online )

• Manage and coordinate first of all digital marketing activities in Key dealers but also offline

• Create a promotion plan for tow channels online & offline for 1 and 2H FY

• Support the goals set in the sales plan

• Work close with Head of Marketing Online Marketing department Specialist and the sales team

• Plan and execute initiatives to reach the target audience through appropriate channels

• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

• Develop and maintain business relationship with dealer Online department / Online Managers

• Develop and maintain relevant tools to track online KPIs in cooperation with dealer Online Managers

• Online Marketing: Initiate Develop & Implement Online promotion plans (Retail; Sony generic / Category specific) together with Channel Sales management:

• Defining optimal promotional proposition and communication message

• Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPIs

• KPIs. Sony Online In-House-share Online Sell-out Net Sales attachment ratios Online Average Selling price

• Sony Online content quality and Sony share-of-voice

• Campaign effectiveness and efficiency (reach click-through conversion ROI)

• Account budget spending (Sales Tactical Year agreement Coop local A&P)

Offline Genba:

Perfect Offline execution for accounts responsible regarding:

• Marketing content implementation (promotions; relevant descriptions etc)

• Shelf share management: Check and plan Sony visibility on customer stores

• Sell-up and basket sales opportunities

• Sony Offline In-Stock-ratio (stores product availability)

Online/Offline Marketing:

• Initiate Develop & Implement Online/Offline promotion plans (Retail; Sony generic / Category specific) together with Channel Sales team:

  • Defining optimal promotional proposition and communication message

  • Defining optimal Online media plan for maximum reach and optimal conversion to achieve targeted sell-out & In-House-Share KPIs

CRM:

• CRM activity planning by dealer and negotiate with dealer to proceed effective dealer e-CRM activity in regular basis

• Proceed activity to increase My Sony members

• Plan & execute activity to encourage My Sony members to purchase another DI product

KPIs:

• DI Sell-out Net Sales MP

  • No. of TGT community member who tried Sony equipment

  • No. of TGT community member who changed their equipment from competitor to Sony

  • Sony Online content quality

  • No. of e-CRM approach by key dealer

  • e-CRM effectiveness and efficiency (reach click-through conversion ROI)

Your New Office:

Based at the Warsaw Office you will enjoy a modern working environment. Our office is part of City Gate and is located near the center of Warsaw on the border of the Central Business District (COB) and Wola. This location guarantees easy access to the facility both by public transport and by car and additionally there are metro stations of line 1 (Ratusz Arsenał) and line 2 (Rondo Daszyńskiego) nearby. We have an onsite canteen and café with free coffee/tea available in the office kitchen.

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work-life balance supported by hybrid and flexible working policies. We are a positive community who dream big together respect each other and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen to our people through conversations and surveys respect their suggestions then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles in a wide range of countries with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion diversity and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sonys purpose to fill the world with emotion through the power of creativity and technology. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect integrity and open-mindedness. Diverse teams from all over Europe are the driving force for our business and we embrace the differences that make each of us original and unique.

With offices in 28 European countries Sony Europe caters to consumer professional semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion creativity and ambitions to Sony Europe. Apply now and lets create the future together.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race colour religion gender citizenship ancestry age physical or mental disability sexual orientation gender identity medical condition or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests please contact us by email at or by mail to: Sony Europe Limited Human Resources Department the Heights Brooklands Surrey KT13 0XW UK. When contacting us please indicate the position you are applying for and the accommodation required.

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