Senior Digital Marketing Specialist (SEO, AEO & Paid Search)

Who we are

Position Summary

Role Summary
The Senior Digital Marketing Specialist (SEO AEO & Paid Search) is a senior individual contributor role within the SolidCAD Marketing Team which oversees Canadian marketing strategy and execution as part of Symetris global organization.
This position plays a critical role in supporting demand generation and pipeline growth through search-led and paid digital initiatives. The role collaborates closely with Demand Generation Content Marketing Field Marketing and Sales and Business Development (BD) stakeholders to ensure strong alignment between digital acquisition strategies campaign execution and revenue objectives at both the Canadian and global levels.
This role builds on a strong technical and content SEO foundation while expanding into AEO (Answer Engine Optimization) and paid digital campaign execution with a clear focus on driving qualified traffic improving conversion performance and supporting marketing-sourced and marketing-influenced pipeline across multiple business units.

In this role you will...

Reports to: Director of Marketing and Communications
Department: SolidCAD Marketing (Canada part of Symetri global organization)
Role Type: Senior Specialist / Individual Contributor
Work Model: Hybrid or remote-first with occasional in-office collaboration


Core Responsibilities
1. SEO Strategy & Execution
Own SEO strategy across multiple SolidCAD web properties microsites and business units
Conduct regular technical SEO audits (crawlability indexation Core Web Vitals schema site health)
Optimize on-page elements including metadata internal linking content structure and structured data
Maintain SEO governance across site updates migrations redirects and content changes
Lead keyword research clustering and mapping aligned to campaigns products and verticals
Support EN/FR keyword localization and regional search optimization

2. AEO GEO & AI Search Readiness
Optimize content for answer-based AI-driven and generative search experiences including:
oFeatured snippets
oGoogle AI Overviews / SGE
oLLM-powered tools (ChatGPT Gemini Copilot Perplexity)
Develop and maintain FAQ Q&A and schema-driven content to improve answer visibility and inclusion in generative responses
Structure content to support machine readability entity clarity and factual consistency enabling accurate interpretation by search engines and generative AI models
Partner with Content Marketing to create authoritative citation-worthy content aligned to priority industries solutions and use cases
Ensure consistency in terminology definitions and positioning across web properties to strengthen topical authority and generative trust signals
Monitor and adapt to evolving search algorithms answer engine behavior and generative AI discovery trends

3. Paid Search & Digital Campaign Execution
Execute and optimize paid digital campaigns including:
oGoogle Ads (primary focus)
oLinkedIn Ads (supporting ABM events and content)
oRetargeting and remarketing programs
Support and optimize demand generation initiatives such as:
oWebinars
oEvents
oGated content and campaign launches
Align paid keyword strategy with SEO insights and organic performance data
Monitor budgets pacing performance and lead quality

4. Demand Generation & Conversion Optimization
Support marketing pipeline goals by driving qualified traffic and improving conversion rates
Optimize landing pages CTAs and forms in collaboration with 3rd party Web and in-house Content Marketing teams
Conduct A/B testing and ongoing performance optimization for key acquisition paths
Ensure alignment between traffic intent target personas and sales feedback

5. Analytics Reporting & Attribution
Track and report performance across organic and paid channels using:
oGoogle Analytics 4 (GA4)
oGoogle Ads and LinkedIn Campaign Manager
oGoogle Search Console (GSC)
oHubSpot
oSEMRush
Monitor KPIs including:
oOrganic and paid traffic growth
oMQL contribution
oConversion rates
oCost per lead (CPL)
Maintain UTM governance and support attribution improvements
Deliver clear actionable monthly insights to Marketing leadership

6. Cross-Functional Collaboration & Enablement
Partner closely with:
oDemand Generation (campaign execution and optimization)
oContent Marketing (SEO/AEO guidance and editorial alignment)
oField Marketing (digital touch points for event and regional campaign support)
oSales and Business Development (lead quality intent alignment feedback loops)
Leverage sales insights to refine keyword strategy messaging and search intent
Act as a subject-matter expert for search and digital acquisition best practices

About you...

Tech Stack & Platform Experience
Marketing Automation CRM & Revenue Platforms
HubSpot (required)
Salesforce (working knowledge required)
ZoomInfo Marketing (preferred)

SEO AEO & Search Intelligence
SEMrush (required). Experience with Ahrefs Screaming Frog Google Search Console is an asset
Working knowledge of schema markup structured data and answer optimization

Web & CMS Platforms
WordPress (required)
Familiarity with Core Web Vitals page speed optimization HTML/CSS JavaScript fundamentals

Paid Media Analytics & Revenue Intelligence
Google Ads and LinkedIn Campaign Manager
Google Analytics 4 (GA4)
(preferred) for leveraging sales insights into search and messaging strategy

Project & Workflow Management

Key Success Metrics (KPIs)
Organic traffic growth and keyword visibility (QoQ YoY)
Featured snippet and AI answer visibility
MQLs influenced by organic and paid channels
Conversion rate and CPL improvements
SEO health scores and Core Web Vitals compliance
Qualifications & Experience
3-5 years of hands-on experience in SEO and digital marketing
Strong technical SEO and content optimization and implementation background
Practical experience executing paid search and digital campaigns
Experience working within integrated B2B marketing and revenue stacks
B2B SaaS or professional services experience strongly preferred
Certifications
Required or Strongly Expected
Google Analytics 4 (GA4) Certification
Google Search Console training or equivalent hands-on experience
Google Ads Search Certification
Google Tag Manager (GTM) Certification or demonstrated experience
Strongly Preferred
Google Ads Measurement Certification
HubSpot Marketing SEO or Reporting Certifications
SEMrush SEO Toolkit Certification
LinkedIn Marketing Labs Certification
Nice to Have
Technical SEO or schema markup training
CRO / UX optimization courses
Salesforce Trailhead modules related to marketing and attribution




For the Senior Digital Marketing Specialist

in Canada
be Bilingual its a plus not necessary
Expectation up to 72-77k

Why choose SolidCAD

We are an Autodesk Authorized Training Center employing the largest team of industry technology experts in 2015 SolidCAD and Cansel another major Autodesk reseller in Canada joined forces. Together we provide the highest level of service expert support and customized offerings to ensure customer satisfaction.

For over 50 years Cansels national team of professionals combine software hardware and services to provide tailored solutions to improve your workflow from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race ethnicity religion gender gender identity or expression sexual orientation disability or age.