Associate Manager, Creator & Digital Marketing

Flex is a modern period care brand in hyper-growth mode: design-driven culture-forward and revolutionizing the way people experience their periods. We focus relentlessly on understanding our customers and creating body-safe medical-grade products that truly perform bringing those truths to life through authentic human-centered storytelling.

Were looking for a performance-minded creatively curious Associate Manager Creator & Digital Marketing to support the execution and evolution of Flexs UGC growth engine across paid and organic channels. Reporting to the Content Strategy Manager and Director of Marketing the Associate Manager Creator & Digital Marketing will play a key role in executing UGC-first creative: from creator sourcing and briefing through testing iteration and performance analysis. This work will directly contribute to efforts to improve conversion reduce CAC and increase creative velocity.

This is a highly cross-functional role partnering closely with Marketing Creative and Revenue to ensure all content is both brand-aligned and performance-driven while continuously learning and contributing insights around which creators messages hooks and formats unlock scale across our omni-channel business.

Salary range: $80000 - $90000 per year commensurate with experience and equity stock options

Responsibilities

Manage the UGC Growth Pipeline

• Support creator sourcing briefing gifting contracting testing and iteration across paid and organic channels
• Manage and maintain a scalable repeatable creator pipeline including UGC creators agencies and whitelisting partners
• Cultivate long-term creator relationships that consistently deliver high-quality on-brand high-performing content

Support Performance-Driven Creative

• Contribute to creative hypotheses and testing informed by data and channel insights
• Ensure 80% of UGC assets meet or exceed performance benchmarks (CTR CPA CVR) across paid channels
• Support efforts to mitigate creative fatigue through rapid testing iteration and refresh cycles

Increase Creative Velocity & Operational Rigor

• Support the launch of new UGC assets in line with channel needs and campaign priorities
• Create clear briefs feedback loops and timelines to move efficiently from brief launch
• Manage multiple creative workstreams simultaneously while staying on schedule within budget and maintaining attention to detail

Analyze Learn and Share Insights

• Review creative performance metrics including CTR hook rate thumb-stop rate CPA and CVR
• Summarize performance insights and recommendations to share with Marketing and Creative partners
• Contribute to comprehensive UGC performance dashboards and bi-weekly recap reporting

Expand UGC Impact Across Channels

• Help repurpose winning UGC assets and insights across paid social organic social PDPs email and retail-adjacent content where applicable
• Partner with cross-functional teams to ensure learnings inform broader marketing and revenue strategies

Build Community-Based UGC Programs

• Assist in the testing and launching of community-driven programs such as affiliates ambassadors and creator platforms
• Help define success metrics and iterate through test-and-learn phases

Manage Gifting & Contracts

• Seed 50 creators per month through organized gifting programs
• Support contract coordination and fulfillment ensuring all creator and agency contracts are accurately negotiated executed and filed with clear usage terms and timelines

Requirements

• 3 - 5 years of experience in creator marketing UGC paid social creative digital marketing or performance marketing
• Direct hands-on experience executing UGC or creator-led campaigns across paid and/or organic channels
• Strong understanding of what makes UGC effective with the ability to evaluate creative performance and apply learnings
• Experience executing affiliate and ambassador programming
• Experience coordinating gifting and seeding programs
• Comfort working with performance data and ability to turn insights into action
• Highly organized with a strong sense of ownership and accountability
• Skilled negotiator with experience coordinating rates contracts and usage terms with vendors and creators
• Strong market researcher
• Excellent communication skills and comfort working cross-functionally with Creative Marketing and Revenue partners
• Curiosity resilience and excitement to become a subject matter expert in all things menstruation and modern period care

In Your First 30 Days You Will:

• Get up to speed on Flexs brand products creative standards and growth goals
• Learn existing UGC workflows creators performance benchmarks and reporting
• Build relationships with key partners across Marketing Creative and Revenue
• Begin contributing to creative briefs and performance reporting

By 60 Days You Will:

• Independently manage defined creator sourcing briefing gifting and testing workflows
• Execute briefs testing plans and performance recaps with minimal oversight
• Launch new UGC assets with predictable timelines and clear hypotheses
• Begin surfacing proactive insights to creative performance reporting and iteration plans
• Identify early opportunities and share ideas to improve velocity structure or performance

By 90 Days You Will:

• Take ownership of specific creator initiatives or channel-specific execution
• Consistently deliver high-quality UGC execution that supports performance goals
• Be seen as a reliable execution partner of Flexs UGC growth engine

Our shared values

• Lead with Intention: Leaders are made not born. Leadership is a practice of intention. And through that intention is how we will ultimately succeed in realizing our mission and vision.
• Embrace Accountability: We are imperfect in our actions results and even sometimes our intentions. By making accountability a practice we destigmatize failure increase trust with others and accelerate learning both at the individual and the team level.
• Practice a Growth Mindset: Growth comes at the edge of our comfort zone. We repeatedly place ourselves there by risking failure and embracing the challenges that failure presents us to own our growth and support others in theirs.
• Be You: We want people to show up as they are because that creates a healthier more dynamic and effective work environment. Just as much to do with being oneself its everyones responsibility to create space for others to be their authentic self as well.

About Flex

The Flex Company was founded on the belief that people deserve innovative sustainable life-changing period products. After years of disappointment and discomfort trying dozens of products Lauren Schulte Wang founded Flex to create body-safe medical grade alternatives that outperform traditional period products. Flex Disc and Flex Cup generate 60% less waste and have the capacity of up to three super tampons all while maintaining the highest level of comfort through inventive engineering and rigorous testing.

Flex is sold at over 28000 stores across the US and is the #1 better for you period brand based on units sold. Committed to making its life-changing products accessible to as many people possible Flex is available at Target CVS and Walgreens and at .

Flex is an equal opportunity employer. We recruit employ train compensate and promote regardless of race ethnicity religion sex gender age and other protected categories. From our hiring practices to the design of our flagship products we believe equity and diversity is critical to the ideas talent and processes that help us create the most positive impact for our customers and for each other. We encourage people of all backgrounds and identities to apply to be a team member here. Moreover Flex considers for employment all qualified applicants including those with criminal histories in a manner consistent with the requirements of applicable state and local laws including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

Flex collects personal information from candidates as part of the application and hiring process. California residents can view our CCPA Notice at Collection and Privacy Policy which serves as our Notice of Collection for applicants and employees under the CPRA.

We pay competitive salaries equity & benefits including (but not limited to) medical dental and vision health insurance 401k paid parental leave open PTO 401k and a $1000 annual learning credit.