Senior Director of Growth Digital Gaming

The Opportunity: 

As Senior Director of Growth you will lead the strategic vision and execution of growth marketing across Mattel Game Studios portfolio. This is an executive leadership role responsible for setting strategy allocating a $100M annual marketing budget building a world-class growth organization and serving as the primary growth voice to senior leadership and the broader Mattel organization. You will partner closely with Mattels corporate Brand Marketing team to ensure gaming initiatives amplify brand equity while delivering measurable business results.

What Your Impact Will Be: 

Executive Leadership & Business Strategy

Serve as the growth marketing leader at the executive table presenting strategy performance and recommendations to Mattel Executives

Translate complex growth performance into clear business narratives that drive strategic decision-making and secure investment

Define the multi-year growth vision for the portfolio balancing short-term performance targets with long-term brand equity and franchise development

Partner with Finance and Analytics leadership to establish growth targets success frameworks and measurement standards across the portfolio

Portfolio Strategy & Budget Allocation

Own strategic allocation of $100M annual marketing budget across titles platforms growth stages and marketing types

Establish portfolio-level investment frameworks that balance user acquisition retention marketing brand building and innovation

Make high-stakes decisions on marketing investment at different game lifecycle stages (soft launch global launch live operations sunset)

Review and approve major campaign investments partnership deals and strategic initiatives proposed by growth leads

Conduct quarterly business reviews with leadership to assess performance reallocate resources and adjust strategy based on portfolio dynamics

Organization Building & Team Leadership

Manage and scale a high-performing growth marketing organization including User Acquisition Analytics and Creative functions

Establish team structure roles responsibilities and headcount planning aligned with portfolio growth and business objectives

Develop talent through mentorship coaching and career development while building a culture of excellence accountability and innovation

Define operational frameworks decision rights and processes that enable the team to execute efficiently and make data-driven decisions at speed

Cross-Functional Partnership & Mattel Integration

Serve as primary liaison between Mattel Game Studios and Mattels corporate Brand organization ensuring alignment on strategy brand guidelines and integrated campaigns

Partner with Product Studio and Franchise leads to align growth strategy with game development roadmaps and brand tentpole moments

Collaborate with Finance to develop business cases for new title launches expansion into new platforms and major marketing investments

Work with Analytics and Data Science to set measurement frameworks establish success metrics and drive portfolio-level insights

Innovation & Market Leadership

Identify emerging opportunities in channels platforms partnerships and marketing technology that could drive competitive advantage

Cultivate relationships with key platform partners (Applovin Google Meta TikTok) and agency partners to secure strategic opportunities

Stay ahead of industry trends in mobile gaming privacy measurement and marketing technology to guide team strategy

Qualifications :

What Were Looking For: 

Leadership Experience

15 years in growth marketing performance marketing or brand marketing with 10 years in mobile gaming

7-10 years managing senior leaders (Sr Manager and above) including building teams from the ground up and scaling organizations through growth phases

Proven track record presenting to and influencing C-suite executives board members and senior stakeholders across large organizations

Strategic & Financial Acumen

Demonstrated success managing $75M annual marketing budgets with accountability for portfolio-level ROI and business outcomes

Deep understanding of mobile game economics LTV modeling cohort analysis and unit economics at the portfolio level

Experience developing business cases conducting scenario planning and making data-informed investment decisions

Strategic thinking that balances performance marketing brand building and long-term franchise development

Brand & Cross-Organizational Expertise

Experience working with major consumer brands or licensed IP navigating corporate marketing partnerships and brand stewardship

Track record partnering with product finance analytics creative and corporate marketing teams to drive aligned business outcomes

Exceptional communication and storytelling skills with ability to translate complex performance into executive-ready strategic narratives

Industry Knowledge & Expertise

Deep knowledge of mobile gaming landscape competitive dynamics and player acquisition/retention best practices across F2P titles

Current understanding of privacy-first measurement (SKAdNetwork Privacy Sandbox) attribution methodologies and marketing technology evolution

Experience across game lifecycle stages from soft launch through live operations with multiple successful game launches

Established relationships with platform partners agencies and industry leaders

Education & Personal Attributes

Bachelors degree required; MBA or advanced degree strongly preferred

Strategic leader who sets vision while empowering teams to execute

Passion for gaming and appreciation for Mattels beloved brands

Executive presence with ability to command the room while building collaborative partnerships

Preferred Qualifications

Experience at major entertainment or toy companies (Disney Universal Warner Bros. Hasbro LEGO) marketing licensed IP

Background in both performance and brand marketing with ability to bridge direct response and brand equity building

Track record building marketing organizations from early stage through scale

Multi-platform experience (mobile PC console) or experience in family-oriented entertainment

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth optimism and wellbeing where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility our focus is to optimize performance and drive connection for moments that matter.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time