Brand Manager
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
JOB SUMMARY
Drive consumer marketing for Child Nutrition Supplement category (PediaSure) through effectively co-creating and executing marketing plans with special focus on leveraging digital medium to build brand equity.
CORE JOB RESPONSIBILITIES
- Co-create and execute strong marketingprograms to drive full funnel campaigns in the target audience consumers. Execute with help of cross functional teams. Tracking and measuring the impact of the Marketing Programs.
- Generate business insights looking into data to identify gaps / opportunities and conceptualize actionable plans to address them.
- Execute impactful brand communication materials and manage creative digital and production agencies to deliver the materials in a cost impactful manner.
- Liaise with media (both mainline & digital) and CRM agencies to create and execute robust consumer journeys to drive newuser acquisitionand retention by continuously optimising CPL and CPA
- Co-create and execute strong bottom-of-funnel marketing strategies to accelerate conversion & Newuser acquisitionon E-commerce and CRM
- Manage A&P spend budgets and related provisions
- Support and drive sales work in close partnership with sales/ trade team to ensure marketing programs are driven consistently and in a high-quality manner.
- Follow due diligence in documentation and ensuring OEC (ethics & compliance) SOPs are followed.
Minimum Education
Post Graduate
Education Level
Major/Field of Study
MBA
Marketing
MINIMUM WORK EXPERIENCE
Experience
Experience Details
5 Years
- Proven track record ofbrand managementin FMCG/healthcare companies
- Digital-first thinking in marketing proven experience of having worked on modern ways of marketing (digital social influencer etc)
- Proven track record of business analysis to drive actionable insights.
- Should be excellent in interpersonal influencing andnegotiation skills
- Proven track record for designing implementing and tracking impact of creative marketing programs through sales force.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANI International Nutrition
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 50 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
