E-Commerce Manager
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Job Location:
Taipei City - Taiwan
Monthly Salary:
Not Disclosed
Posted on:
11 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Main Responsibilities:*
1. Drive revenue share and profitability for E Commerce in Taiwan:
- Lead and implement the eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels in Taiwan
- Ensure that ANI is over indexed in the E Commerce channels as compared to relevant retail market shares
- Manage budget operational cost and agency / partner investments for all eCommerce related activity.
2. Define and drive E Commerce strategies per brand or customer:
- Leverage and work with the Brand teams to understand brand objectives strategies and consumer insights ensuring consistent messaging and brand representation online.
- Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.
- Align Customer and Brand strategies/objectives to identify key business opportunities. Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.
- Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers.
3. Stakeholder Relationship Management:
- Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.
- Develop and cultivate relationships with the Customers Agencies and all relevant Partners at the affiliate level.
- Sync with overall ANI PA eCommerce strategy & recommend further collaboration initiatives across the region.
- Present marketing plans specific programs shopper insights latest research and best practices to the Customer and Brand teams for their input support and alignment.
4. Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase:
- Acquire: Examples include winning in search activating Buy Now within digital shopper programming media and merchandising integration
- Connect: ensuring product content is compliant with basic and enhanced standards including establishing A content for our products on e-retailers and basic/enhanced content on targeted sites
- Convert: Deliver against the 4Ps in E-Commerce generating multi-item/category solutions
- Retain: Working with the CRM team to leverage both Abbott and retailer CRM assets (inc telemarketing and/or SMS) to drive our business
- Track and analyze each program effectiveness and ROI
5. Tracking of Ecommerce performance
- Put in place an effective system to track sales share and operational costs through E Commerce
- Leverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement KPIs tracking etc.
6. Training & Development
- Support the skills development knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.
- Identify and share best practice across the local market counterparts as well as across the area.
- Develop external partners whose expertise can be leveraged to develop our skills and capabilities in this space.
- Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.
Skills & Experience Required:*
- Bachelors Degree required with 8 years in sales / marketing / digital / eCommerce role (client side or retailer) within the FMCG or CPG industry
- Demonstrate strong leadership and communication skills
- Working knowledge of E-Commerce business model (from demand generation to distribution) is required
- Knowledge of Retail Sales Brand Management or Shopper Marketing
- An understanding of Consumer/Shopper using analytical skills and insights
- Ability to present and influence others including internal Abbott and external Customer leaders
- Experience in working with and leading cross-functional teams
- Strong analytical and data mining skills
- Fluent in spoken and written English
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Sales Force
DIVISION:
ANI International Nutrition
LOCATION:
Taiwan > Taipei : Mingsheng Commercial Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Not Applicable
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
