CRM Marketing Specialist
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
7 hours ago
Vacancies:
1 Vacancy
Job Summary
CRM Marketing Specialist Fan Engagement
Leading international sports organization seeking a CRM Marketing Specialist to drive fan engagement and connectivity across global audiences through strategic multi-channel campaigns.
Managed end-to-end CRM lifecycle across email SMS and push channels leveraging data insights and fan behavior analytics to develop targeted campaigns that increased audience growth and engagement metrics.
Key Responsibilities & Achievements:
Designed and executed personalized large-scale CRM campaigns utilizing predictive modeling and machine learning to optimize fan engagement and conversion rates
Owned complete campaign lifecycle including audience segmentation QA processes dynamic content development and deployment across multiple channels
Conducted A/B and multivariate testing to continuously improve engagement rates conversion metrics and fan lifetime value
Optimized automated lifecycle campaigns (onboarding reactivation) through data-driven analytics and marketing automation
Collaborated cross-functionally with Marketing Data & Analytics MarTech Product and Digital Media teams to deliver high-impact fan engagement initiatives
Translated campaign insights into actionable strategies for templates messaging and overall fan engagement approaches
Technical Skills: CRM platforms (Epsilon PeopleCloud Messaging Movable Ink Attentive) Marketing automation tools (Adobe Campaign Marketo Salesforce Marketing Cloud) HTML Adobe Photoshop Email/SMS/Push marketing Campaign analytics & optimization A/B testing Audience segmentation
Languages: English & Spanish (Bilingual)
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
