Digital Marketing Analyst

Description -

HP is seeking an experienced Performance Marketing Analytics Leadwho is passionate about optimizing business outcomes at the intersection of dataanalytics AI and experimentation. This role sits within HPs eCommerce & Digital Marketing Analytics organizationand plays a critical part in shaping how marketing investments are planned tested optimized and scaled globally.

Using advanced analytics media mix modeling (MMM) experimentation machine learning and AIenabled decisioning this role drives quarterly monthly weekly and inperiod marketing investment decisions across digital channels (including SEM CSE Affiliate Display Social Email and Partner channels). The role partners closely with marketing data science product and engineering leadership to build scalable experimentation and optimization capabilities that improve acquisition retention lifetime value margin and overall marketing ROI.

This position applies deep subject matter expertise to complex problems frequently contributes new ideas and methodologies and may directly or indirectly lead analysts and data scientists while providing functional leadership within the marketing analytics domain.

Key Responsibilities

Performance Marketing & Optimization Leadership

• Lead digital marketing planning optimization and experimentation activities across the optimization process and cadence.
• Drive material improvements in acquisition retention and customer lifetime valuethrough datadriven optimization and experimentation.
• Own and evolve media mix planning tools attribution frameworks and optimization modelsused for scenario planning and investment tradeoffs.
• Perform regular intramonth and inperiod optimization analyses partnering with channel managers to deploy actionable recommendations.

Experimentation & Attribution

• Design implement and analyze adaptive testandlearn programs(A/B multivariate quasiexperimental designs) across demand generation channels.
• Evolve marketing attribution through experimentation including multitouch MLbased and incrementalitydriven approaches.
• Advise campaign optimization decisions through insights derived from attribution experimentation and causal analysis.
• Build reusable experimentation frameworks methods and standards to improve efficiency and consistency across analytics initiatives.

AI & Advanced Analytics Applications

• Apply advanced statistical methods and machine learningto optimize marketing performance including:
  • Incrementality and causal inference
  • Media response and saturation modeling
  • Marginbased and bidtoprofit optimization
  • Predictive modeling for efficiency conversion and value
  • Automated performance monitoring and anomaly detection
• Lead adoption of AIassisted and GenAIenabled analytics such as:
  • AIgenerated insights summaries and decision narratives
  • Selfservice and promptbased analytical exploration
  • Automated interpretation of experimental results at scale
• Ensure analytical outputs are explainable auditable and aligned with business decisionmaking.

Tools Platforms & Enablement

• Build and evolve tools that enable evaluation and interpretation of experimental and marketing data at scale including 1stparty platform and agency data.
• Partner with product managers and data scientists to define the technical roadmap and visionfor experimentation measurement and optimization.
• Advise leadership on key technical considerations tied to the marketing technology stack data platforms and AI readiness.
• Debug and resolve analytics and production issues across multiple marketing channels.

CrossFunctional Influence & Strategy

• Partner with marketing leaders to develop a comprehensive understanding of investment opportunities and tradeoffs translating insights into clear requirements and recommendations.
• Recommend gotomarket actionsand optimization strategies to senior leaders based on analytical findings.
• Represent marketing analytics expertise to internal stakeholders and as needed external partners and vendors.
• Participate in defining and refining marketing and sales policiesfor specific product lines or regions in compliance with local regulations.

Leadership & Mentorship

• Lead or provide expertise to crossfunctional project teams.
• Provide mentorship guidance and training to junior analysts and data scientists.
• Act as a functional expert advising on process improvements analytics standards and best practices.
• Exercise significant independent judgment within broadly defined policies to achieve business objectives.

Knowledge & Skills

Marketing & Analytics Expertise

• Advanced understanding of marketing attribution including multitouch probabilistic and MLbased approaches.
• Proven success optimizing campaigns across paid and unpaid channels(SEO SEM CSE Affiliate Social Email Display Partner).
• Expert knowledge of experimental design causal inference and statistical analysis.
• Strong grasp of eCommerce economics digital marketing metrics and performance drivers.

AI & Data Science

• Advanced experience with statistics mathematics and algorithmic modeling.
• Machine learning for prediction optimization and decision support.
• Experience working with structured and unstructured datasets.
• Familiarity applying GenAI / LLMsto analytics enablement and insight acceleration.

Technical & Platform Skills

• SQL Python R SAS or similar analytical languages.
• Data modeling ETL/ELT and modern data transformation techniques.
• BI data visualization and storytelling tools (e.g. Tableau Power BI).
• Working knowledge of MarTech stacks MRM CRM and CKM platforms.
• Ability to clearly communicate data product architectures and algorithm designto senior audiences.

Ways of Working

• Agile and projectbased delivery experience.
• Strong communication storytelling and executive presence.
• Proven ability to make informed tradeoffs under uncertainty.
• Selfstarter with strong execution discipline and deadline management.

Education & Experience

• Bachelors Masters or PhD in Mathematics Economics Physics Computer Science Data Science Marketing or related field.
• 710 yearsof experience in marketing analytics data science or digital optimization roles.
• 3 yearsof handson experience in experimentation design causal analysis or advanced statistical modeling at scale.
• Experience in digital media MarTech subscription or technologydriven businesses strongly preferred.

Impact & Scope

• Leads complex highimpact initiatives influencing global marketing investment decisions.
• Regular interaction with senior ICs managers directors and executive leadership.
• Shapes how AI experimentation and analytics are operationalizedacross HPs digital direct marketing ecosystem.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information review HPsEEO Policy or read about your rights as an applicant under the law here: Know Your Rights: Workplace Discrimination is Illegal