Sales Development Representative | SMB

About Addi

We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly grow together and where we create abundance and generate pride in them. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.

We provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) using state-of-the-art technology bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.

About the Role

This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.

Whats the mission youll drive

Drive the aggressive and sustainable expansion of Addis Mid-Market merchant portfolio by executing 100% cold outbound prospecting and high-quality qualification. You will become the most impactful engine of healthy pipeline and GMV growth for the MBs Pods (SDR Hunters) ensuring a consistent flow of qualified opportunities aligned with Addis Ideal Customer Profile.

What you will do

• Consistently schedule and qualify 60 effective MBs meetings per month ensuring merchants attend and meet Addis MBs ICP and vertical focus criteria.

• Generate a healthy and predictable outbound pipeline that supports USD 700K1M in GMV signed per month prioritizing large merchants with strong growth potential.

• Achieve an effective meeting rate of 80% measured as the percentage of scheduled meetings that both show up and qualify within Addis target MBs segments.

• Maintain 100% accuracy and real-time updates in Salesforce ensuring qualification fields discovery notes and pipeline stages are always complete and up to date.

• Collaborate closely with Hunters and the MBs Pods to consistently hit GMV targets participating in feedback loops to improve funnel quality and conversion rates across verticals..

What were looking for

• Proven mastery in cold outbound acquisition (Must-have)

  • 2 years of experience in SDR or BDR roles in B2B environments preferably in Tech Fintech SaaS Payments POS or ERP ecosystems.

  • Strong track record operating in 100% outbound motions including cold calling cold email and LinkedIn outreach without relying on inbound or marketing-driven leads.

  • Comfortable running high-volume cold calling days capturing attention quickly building rapport in the first seconds of the call and reframing objections to secure qualified meetings.

  • Solid consultative sales and active listening skills with the ability to understand merchant business models and pain points before handing off opportunities to Hunters.

  • Experience working tightly with Account Executives or Hunters ensuring meetings passed to closing roles are well qualified and have a high likelihood of progressing in the funnel.

• Impeccable operational discipline (CRM & process orientation)

  • Practical mastery of CRM tools ideally Salesforce using it as a planning and forecasting tool for daily prioritization follow-ups and pipeline hygiene.

  • Demonstrated discipline managing leads and opportunities keeping qualification data discovery notes and next steps always complete and accurate.

  • Experience using prospecting tools such as LinkedIn Sales Navigator Apollo or similar platforms to build target lists design cadences and track multi-channel touchpoints.

  • Maintains near-100% data accuracy and on-time CRM updates enabling reliable reporting and decision-making for pipeline health conversion rates and GMV potential.

• Extreme ownership resilience & quota-driven execution

  • Demonstrated owners mindset taking full responsibility for pipeline generation activity levels and outcomes without needing constant direction.

  • Proven experience navigating periods of high rejection or low response in outbound motions and recovering performance through iteration and discipline.

  • High tolerance for frustration and ability to thrive in high-pressure quota-driven environments with evolving priorities and commercial narratives.

  • Strong self-organization and time management structuring days around the most impactful outbound activities (calls research sequences).

  • Team-oriented mindset actively seeking and giving feedback to Hunters and peers to continuously improve outbound conversion rates.

Why join us

• Work on a problem that truly matters We are redefining how people shop pay and access financial services in Colombia breaking down barriers and empowering millions. Your work will directly impact merchants growth and customer access.

• Be part of something big from the ground up This is your chance to help shape one of Addis most strategic growth channels. You wont just be an employeeyoull be an owner of the outbound engine.

• Unparalleled growth opportunity The market is massive and Addi is scaling faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a hyper-growth environment this is it.

• Join a world-class team Work alongside top-tier talent in a culture of excellence ownership and collaboration. We care deeply about what we build and how we build it.

• Competitive compensation & meaningful ownership We believe in rewarding our talent with strong compensation equity and benefits that support long-term growth.

How the hiring process looks like

We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:

• Step 1: People Interview (30 min)

  A conversation to understand your motivations professional context salary expectations and baseline experience in B2B sales and outbound roles. Well also share more about Addi our culture and the opportunity.

• Step 2: SDR Experience Interview (30 min)

  A deeper discussion focused on your previous SDR/BDR trajectory outbound prospecting strategies channels used and what success looked like in your past roles.

• Step 3: Skills Deep Dive Mini Business Case (60 min)

  An in-depth session assessing cold prospecting mastery CRM discipline objection handling and concrete examples of hitting targets. You will also work through a mini case focused on MBs ICP definition account prioritization and cadence design.

• Step 4: Values & Culture Fit Interview (30 min)

  A final conversation focused on resilience ownership mindset adaptability and alignment with Addis long-term vision for the MBs channel.

We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.

Required Experience:

IC