Assistant Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Title
Assistant Marketing ManagerJob Description
Job Title:
Assistant Marketing Manager Personal Health
1. Position Overview
The Assistant Marketing Manager for Personal Health in Hong Kong plays a pivotal role in developing and executing marketing strategies to drive brand awareness market share and sales growth for the companys Personal Health portfolio. The ideal candidate is a proactive and creative marketer with strong analytical skills deep market insight and a passion for consumer health products.
1.1 Key Responsibilities
- Brand Strategy & Planning: Support the development and implementation of integrated marketing strategies and annual plans for the Personal Health product portfolio.
- Campaign Management: Coordinate and execute ATL (Above-the-Line) and BTL (Below-the-Line) marketing campaigns ensuring alignment with brand objectives and KPIs.
- Product Launches: Assist with the planning and rollout of new product launches including market research go-to-market strategies and post-launch analysis.
- Market Analysis: Monitor market trends consumer insights and competitive activities to identify opportunities and recommend actionable strategies.
- Digital & Social Media Marketing: Manage digital marketing initiatives including social media influencer engagement content creation and performance tracking.
- Sales Support: Collaborate with the sales team to develop promotional materials trade marketing programs and in-store activation plans.
- Agency & Vendor Management: Liaise with creative media and PR agencies to ensure high-quality and timely execution of campaigns and projects.
- Budget Management: Assist in managing marketing budgets tracking expenditures and ensuring cost-effectiveness of activities.
- Reporting: Prepare regular reports on campaign performance market data and ROI for management review.
1.2 Requirements
- Bachelors degree in Marketing Business Administration or a related field.
- Minimum 5 years experience in marketing preferably within FMCG healthcare or consumer goods sectors.
- Strong knowledge of the Hong Kong market and consumer behavior.
- Proven experience in digital marketing and social media management.
- Excellent communication presentation and interpersonal skills.
- Proficient in English Cantonese and Mandarin is an advantage.
- Strong analytical thinking project management and organizational abilities.
- Creative detail-oriented and able to work independently and as part of a team.
Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
About Company
Philips has been revolutionizing lighting for over 125 years. We pioneered the world changing development of electric light and LED, and are now leading the way in intelligent lighting systems. Our deep understanding of how lighting positively affects people, enables us to deliver inn ... View more
