Associate Marketing Manager Advanced
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Job Location:
West Sussex - UK
Monthly Salary:
£ 42100 - 42100
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Associate Marketing Manager - AdvancedLocation:
Bognor Regis GBROur mission is to unlock human potential. We welcome you for who you are the background you bring and we embrace individuals who get excited about learning. Bring your experiences your perspectives and your passion; its in our differences that we empower the way the world learns.
About the Role:
The Associate Manager Campaign Marketing plays a key role in driving the success of Advanced Marketing initiatives by executing highimpact datadriven campaigns across the Advanced Portfolio. This role manages integrated marketing programs supports campaign strategy and collaborates closely with product subject and functional experts to deliver measurable growth in awareness engagement submissions and readership.
The Associate Manager partners with senior marketing leadership to plan and execute multichannel campaigns ensure alignment with journal and program goals and uphold the Advanced brands reputation for excellence innovation and researchercentric marketing.
Key Responsibilities & Duties
Campaign Strategy & Execution
- Manage fullfunnel marketing campaigns across multiple Advanced journals subject areas and audience segments ensuring alignment with portfolio goals.
- Develop and execute integrated campaign plans in partnership with senior Advanced Marketing leadership including email social events paid media and contentled tactics.
- Coordinate gotomarket activities for new launches expansions and highpriority initiatives across the Advanced Portfolio.
Messaging Positioning & Creative Development
- Support refinement of campaign messaging audience targeting and value proposition development for Advanced journals and thematic initiatives.
- Lead creation of campaign assets including web copy email sequences social content authorfacing collateral and internal toolkits.
- Ensure all materials reflect Advanced brand standards and effectively differentiate the portfolio from competitor offerings.
Insights Research & Analytics
- Collect and interpret campaign performance data measuring engagement conversions ROI and coverage across channels.
- Translate insights into actionable recommendations for optimization and strategic refinement.
CrossFunctional Alignment
- Partner with Product Publishing Editorial and Researcher Marketing teams to align campaign plans with journal launches scopes content strategies and editorial priorities.
- Coordinate closely with Demand Generation Web Events and Creative teams to ensure seamless execution across touchpoints.
- Provide salesenablement materials and campaign-related resources for internal stakeholders.
Continuous Improvement
- Identify opportunities to improve campaign processes workflows reporting frameworks and bestpractice adoption across the Advanced Marketing team.
- Contribute to playbooks templates and scalable processes for global deployment across the portfolio.
Required Qualifications
Education & Experience
- Qualification Marketing Communications Business or a related field.
- 2 years of marketing experience ideally within campaign or portfolio marketing.
- Proven ability to manage multichannel marketing programs in a fastpaced environment.
Skills & Competencies
- Strong project management and crossfunctional coordination skills.
- Excellent written and verbal communication abilities including crafting compelling researcherfocused messaging.
- Analytical mindset with experience using marketing analytics dashboards and performance metrics.
- Familiarity with campaign tools CRM or email platforms marketing automation systems and competitive analysis techniques.
- Creative thinker with the ability to translate insights into engaging brandconsistent campaigns.
- Experience working with global teams agency partners and multiple internal stakeholders.
- Strong attention to detail and ability to juggle multiple priorities simultaneously.
About Wiley:
Wiley is a trusted leader in research and learning our pioneering solutions and services are paving the way for knowledge seekers as they work to solve the worlds most important challenges. We are advocates of advancement empowering knowledge-seekers to transform todays biggest obstacles into tomorrows brightest opportunities.
With over 200 years of experience in publishing we continue to evolve knowledge seekers steps into strides illuminating their path forward to personal educational and professional success at every stage. Around the globe we break down barriers for innovators empowering them to advance discoveries in their fields adapt their workforces and shape minds.
Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.
We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.
We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles either in the United Kingdom Canada or USA. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.
When applying please attach your resume/CV to be considered.
Salary Range:
30100 GBP to 42100 GBP#LI-CW1Required Experience:
Manager
Key Skills
- Business Development
- Business
- Marketing
- Company Website
- General Managements
- Communication
- CRM
- Market Research
- Project Management
- Content Marketing
- Email Campaigns
- marketing collateral
- Powerpoint
- Analytics
