Senior Director of Marketing

Madison, OH - USA

Monthly Salary: Not Disclosed

Posted on: 13 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Position Overview

Drive FUJFILM Cellular Dynamics overall (both discovery research and therapeutics) marketing planning and execution including strategic planning and positioning portfolio expansion and offering as well as tactical approaches. Lead the cross-functional One Cell Therapy marketing efforts to best position the combined cell-therapy CDMO offering for FUJFILM Cellular Dynamics FUJIFILM Biotechnologies (Thousand Oaks CA) to the market. Contribute significantly to develop and execute the companys vision and commercial strategy development. Lead a team of product managers marketing communications professionals and own the annual strategy development process.

Company Overview

At FUJIFILM Cellular Dynamics were unlocking the power of human cells to change lives. Using revolutionary induced pluripotent stem cell (iPSC) technology we drive advancements in drug discovery disease modeling cell therapy research tools and cell therapy manufacturing. Our mission is deeply meaningful and were looking for bold innovators to join us.

At FUJIFILM Cellular Dynamics youll thrive in a collaborative and cutting-edge environment that encourages creativity and celebrates breakthroughs. If youre ready to do work that makes a real impact and propels healthcare forward this is your chance to be part of something extraordinary for science patients and yourself.

Our headquarters is in Madison Wisconsin a dynamic city celebrated for its lakes parks cultural richness biotech leadership and access to world-class academia.

Fujifilm is globally headquartered in Tokyo with over 70000 employees across four key business segments of healthcare electronics business innovation and imaging. We are guided and united by our Group Purpose of giving our world more smiles. Visit: Description

Essential Job Functions

Strengthen and drive FUJFILM Cellular Dynamicss and One Cell Therapy marketing capabilities with leadership across the portfolio and offer definition and market positioning.
Strategic Planning:
- Drive the process (led by EVP of Strategy and Commercial) to establish the long-term strategy.
- Ensure its annual refresh to align internal capabilities and offering with market needs and to ensure leadership position in iPSC/cell therapy market.
Marketing Activities:
- Own the Marketing Plan and its annual refresh (in alignment with the Strategic Plan).
- Own the Marketing Plan execution incl the development of customer-facing tools such as pitch decks FAQs playbooks and annual editorial calendar to strengthen FUJFILM Cellular Dynamicss expert voice in the market etc.
- Oversee product management to deliver succinct and accurate product and offer requirements based on market needs and voice of customer.
- Refine product pricing approach based on market positioning and sales and profit targets.
- Establish manage and ensure a network of outside collaborators to ensure the delivery of marketing materials and external facing activities as required.
- Establish the process to capture the voice of customers and prioritize new products / services to meet the evolving market demands.
- Refresh and implement iPSC Go-To-Market strategies for product and services to support the Sales Teams and increase revenue growth and increase market share including the development of a launch excellence roadmap with the goal of shortening the time to revenue for new iCell products in collaboration with the Product Management Team.
Collaboration:
- Coordinate with internal and group partners around messaging branding and promotion strategies.
- Work with partners across the network to monitor industry trends and competitive landscape to inform business strategy.
- Engage with Finance to develop appropriate business case templates and processes to guide new product development.
- Collaboratively engage with partners across Fujifilm Life Sciences Marketing and Communications teams to leverage synergies and strengthen partnerships across the network.
Support the establishment of an advisory board and engagement with industry key opinion leaders to monitor industry relevance of offering.

Qualifications

10 or more years of marketing experience in the CDMO industry with a focus on cell and gene therapy products and services.
A bachelors degree in biological science or similar field an advanced degree preferred.
Results-oriented with excellent communication skills business acumen and strategic perspective focusing on market expansion and strategic positioning.
Strong market experience in services cell therapy and iPSC product applications and related technologies.
Ability to think strategically and to work both independently and collaboratively.
Excellent written interpersonal and presentation communication skills; able to build and maintain relationships with individuals and teams and coach team members to deliver externally facing messaging.
Demonstrated ability to direct multiple large complex projects simultaneously.
Demonstrated ability to set priorities develop action plans and solve problems.
Strong leadership skills within cross functional teams and a global mindset; a demonstrated leader through influence.
On-site presence in Madison WI or Thousand Oaks CA at least once/month with additional time spent at FUJIFILM Biosciences in Santa Ana CA as needed.
Travel 25% including occasional international travel.

EEO Information

Fujifilm is committedto providing equal opportunities in hiring promotion and advancement compensation benefits and training regardless of nationality age gender sexual orientation or gender identity race ethnicity religion political creed ideology national or social origin disability veteran status etc.

ADA Information

If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to our HR Department ().

Required Experience:

Exec

Position OverviewDrive FUJFILM Cellular Dynamics overall (both discovery research and therapeutics) marketing planning and execution including strategic planning and positioning portfolio expansion and offering as well as tactical approaches. Lead the cross-functional One Cell Therapy marketing effo...