Head of International Marketing
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Job Location:
Northampton - UK
Yearly Salary:
GBP 80000 - 90000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Salary: up to% bonus & Car Allowance
Contract Type: Permanent full time
Work Life Balance: Hybrid
Candidate Journey: Our goal is to reply to applications within 3 working days. Additionally we make sure to acknowledge evaluate and respond to all applications as a way of showing our appreciation for your time and effort in applying to us.
Were an award-winning business thats changed how customers experience insurance. By challenging traditional thinking and raising the bar on service weve built a reputation for doing things differently.
Our people are at the heart of that success. We invest in talent back bold ideas and create space for innovation to flourish because growth happens when great people are empowered to do their best work.
With a global ambition to innovate dominate and disrupt niche insurance markets were looking for forward-thinkers who thrive on change and want to shape the future of the industry.
The Role:
Were looking for a Head of International Marketing to take full ownership of our marketing strategy beyond the UK and help scale our brand across multiple international markets.
This is a senior hands-on leadership role for someone who loves both big-picture strategy and rolling up their sleeves to deliver results. Youll shape how our brand shows up globally drive customer acquisition and retention across the full lifecycle and ensure every marketing pound works hard to deliver sustainable growth and strong ROI.
What will you do
International Marketing Strategy & Leadership
Own and lead go-to-market strategies by country partnering with internal teams and external agencies
Develop and execute short- and long-term international marketing strategies that drive growth brand awareness acquisition and retention
Lead marketing activity across the entire customer lifecycle working closely with in-house SMEs and partners
Ensure all activity is data-led using metrics such as CAC LTV Contribution and ROMI to guide decision-making
Brand Building & Storytelling
Shape and deliver a compelling international brand narrative that resonates with travellers
Launch innovative campaigns that drive awareness consideration preference and loyalty
Oversee PR social media and community engagement across platforms including Instagram and Facebook
Performance Trading & ROI
Champion a test-and-learn culture continuously optimising performance
Take full ownership of the international marketing budget forecasting and reporting on performance
Partner closely with Finance to manage forecasts and understand commercial impact
Lead marketing input into Trading sessions identifying performance drivers and building tactical and strategic improvement plans
Market & Customer Insight
Stay ahead of trends in the international travel insurance market
Use customer competitor and market insights to refine strategy and identify growth opportunities
Work with BI partners to ensure reporting clearly demonstrates marketing effectiveness across acquisition and retention
Leadership & Collaboration
Drive cross-functional collaboration across marketing product technology BI and customer service
Be a core member of the international leadership team supporting strategic initiatives and projects
What were looking for
A proven track record of delivering successful GTM plans and financial results across international markets
Experience in a high-growth or startup environment scaling brands through marketing innovation
Strong experience working in a matrix organisation prioritising LoB success above all else
Deep expertise in full-funnel and lifecycle marketing including acquisition and retention
Strong analytical capability with the ability to optimise campaigns in real time
Excellent stakeholder management and influencing skills
Solid understanding of financial services marketing compliance
A learning mindset resilience and openness to change
Strong written and spoken English is essential.
Fluency in Spanish German or Italian is a bonus.
Were assembling a diverse team where skills not checkboxes reign supreme regardless of race religion sex sexual orientation gender identity or disability.
Staysure Group welcomes all new starters with open arms providing training development opportunities and great benefits.
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
