Deputy National Lead Customer Centricity Unit

Pune - India

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Purpose	Own customer-in discoverability outcomes for Unsecured lending products ensuring customers can easily find the right Bajaj Finance offerings based on their intent context and needs. Drive discoverability efficiency by improving both quantity and quality of discovery traffic entry points. Collaborate closely with Business & Web SEO teams to question and refine: Keyword strategies Productkeyword alignment Entry-point effectiveness Identify missed discoverability opportunities where high-potential products are under-exposed or mis-positioned in digital channels. Also collaborate from customer perspective on AI implementation multi-modal pages impact & effectiveness on customer experience while moving from SEO Intent SEO i.e. How customer behaviour is leading to AI to interpret Search Intent Search engine decide what result best solves the users problem not just which page matches the keywords. Own discoverability traffic hygiene including: Relevance of incoming traffic Intent match vs bounce/drop-offs Redundant or low-quality keywords and pages impacting experience Intent mismatches / Confusion points & Friction Define clear discoverability requirements and priorities for the vertical using influencing skills / diplomacy with execution teams to improve visibility and customer understanding.
Duties and Responsibilities	A-Minimum required Accountabilities for this role end-to-end discoverability outcomes for B2B & Payments business vertical ensuring relevant products are easily discoverable across digital channels. customer discovery behavior to identify gaps friction points and intent mismatches in early journey stages. with business Web and SEO teams to review keyword strategies entry points and productkeyword alignment. dashboards and MIS to monitor discoverability performance and surface actionable insights B-Additional Accountabilities pertaining to the role and quantify missed discoverability opportunities for under-exposed or emerging products. teams by highlighting discovery-led growth levers and prioritization opportunities. to standardization of discoverability principles and best practices across products and channels.
Key Decisions / Dimensions	key discoverability focus areas (quantity vs quality) for the assigned vertical. when discovery issues require escalation or cross-functional intervention. success metrics and thresholds for evaluating discoverability effectiveness.
Major Challenges	SEO Web and execution teams without direct ownership through data-backed recommendations. traffic quality while managing high-volume discovery inflows ambiguity in customer intent during early discovery stages.
Required Qualifications and Experience	a)Qualifications Graduate qualification in Management Business Analytics or a related discipline. with strong relevant experience in digital growth analytics or platform roles. or formal training or experience in Digital Analytics / Google Analytics (GA4 preferred) will be a strong advantage b)Work Experience 1.1015 years of relevant experience in digital platforms growth analytics product strategy or portfolio management roles within large consumer-facing organizations. experience in Financial Services NBFCs BFSI or large digital ecosystems is strongly preferred. experience working with Web SEO App Marketing and Product teams to influence outcomes without direct execution ownership. -on exposure to Google Analytics digital funnel analysis traffic diagnostics and performance dashboards is mandatory. ability to operate in new or transformation-led units setting up structures metrics and governance from scratch. of how the B2B & Payments ecosystem works at BFL will be a strong advantage. added advantage if knowledgeable of Google search console SEM rush Paid Marketing Analyzing competitors and who understand SEO content & Writing. c)Behavioral Traits (Critical for This Role) Customer-first customer-in to company-out thinking. Strong bias toward efficiency quality and waste reduction not just scale. Confident composed and data-led in challenging discussions. Self-driven resilient and capable of setting direction without precedent. Trusted advisor mindset rather than executor mindset.

Job PurposeOwn customer-in discoverability outcomes for Unsecured lending products ensuring customers can easily find the right Bajaj Finance offerings based on their intent context and needs. Drive discoverability efficiency by improving both quantity and quality of discovery traffic entry points....

Job Purpose	Own customer-in discoverability outcomes for Unsecured lending products ensuring customers can easily find the right Bajaj Finance offerings based on their intent context and needs. Drive discoverability efficiency by improving both quantity and quality of discovery traffic entry points. Collaborate closely with Business & Web SEO teams to question and refine: Keyword strategies Productkeyword alignment Entry-point effectiveness Identify missed discoverability opportunities where high-potential products are under-exposed or mis-positioned in digital channels. Also collaborate from customer perspective on AI implementation multi-modal pages impact & effectiveness on customer experience while moving from SEO Intent SEO i.e. How customer behaviour is leading to AI to interpret Search Intent Search engine decide what result best solves the users problem not just which page matches the keywords. Own discoverability traffic hygiene including: Relevance of incoming traffic Intent match vs bounce/drop-offs Redundant or low-quality keywords and pages impacting experience Intent mismatches / Confusion points & Friction Define clear discoverability requirements and priorities for the vertical using influencing skills / diplomacy with execution teams to improve visibility and customer understanding.
Duties and Responsibilities	A-Minimum required Accountabilities for this role end-to-end discoverability outcomes for B2B & Payments business vertical ensuring relevant products are easily discoverable across digital channels. customer discovery behavior to identify gaps friction points and intent mismatches in early journey stages. with business Web and SEO teams to review keyword strategies entry points and productkeyword alignment. dashboards and MIS to monitor discoverability performance and surface actionable insights B-Additional Accountabilities pertaining to the role and quantify missed discoverability opportunities for under-exposed or emerging products. teams by highlighting discovery-led growth levers and prioritization opportunities. to standardization of discoverability principles and best practices across products and channels.
Key Decisions / Dimensions	key discoverability focus areas (quantity vs quality) for the assigned vertical. when discovery issues require escalation or cross-functional intervention. success metrics and thresholds for evaluating discoverability effectiveness.
Major Challenges	SEO Web and execution teams without direct ownership through data-backed recommendations. traffic quality while managing high-volume discovery inflows ambiguity in customer intent during early discovery stages.
Required Qualifications and Experience	a)Qualifications Graduate qualification in Management Business Analytics or a related discipline. with strong relevant experience in digital growth analytics or platform roles. or formal training or experience in Digital Analytics / Google Analytics (GA4 preferred) will be a strong advantage b)Work Experience 1.1015 years of relevant experience in digital platforms growth analytics product strategy or portfolio management roles within large consumer-facing organizations. experience in Financial Services NBFCs BFSI or large digital ecosystems is strongly preferred. experience working with Web SEO App Marketing and Product teams to influence outcomes without direct execution ownership. -on exposure to Google Analytics digital funnel analysis traffic diagnostics and performance dashboards is mandatory. ability to operate in new or transformation-led units setting up structures metrics and governance from scratch. of how the B2B & Payments ecosystem works at BFL will be a strong advantage. added advantage if knowledgeable of Google search console SEM rush Paid Marketing Analyzing competitors and who understand SEO content & Writing. c)Behavioral Traits (Critical for This Role) Customer-first customer-in to company-out thinking. Strong bias toward efficiency quality and waste reduction not just scale. Confident composed and data-led in challenging discussions. Self-driven resilient and capable of setting direction without precedent. Trusted advisor mindset rather than executor mindset.

Key Skills

Anti Money Laundering
Machine Shop
B2C
Account Management
Bus Driving
Administration Support

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About Company

Bajaj Finance Limited

Bajaj Finserv is India’s most diversified non-banking finance company. Visit the website to learn about our products. Get instant approval on loans, shop on EMIs, make an investment, get insurance and pay your bills.

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