Marketing Planning Manager GI Optima
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Job Location:
Monthly Salary:
Posted on:
22 hours ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job Title: Marketing Planning
Abbott India Limited
Department/Division/ Unit: Established Pharmaceuticals Division (EPD)
Job Profile:
Purpose of Job:
- As Product Champion demonstrates excellent knowledge and practice in sales & marketing and fully exploits the full market potential of Abbott EPD products
- To manage and market the companys entire product range (including all therapy areas) through the developing planning implementing measuring and being accountable for brand plans which optimize profitability market and revenue growth in the short and long term.
- Develops marketing strategies plans and tactics together with all other necessary elements and effectively communicates these to the sales teams in order to ensure proper implementation thereof to our customers.
Key Accountabilities Responsibilities and Deliverables:
- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain (Private sector State Sector)
- To prepare and present marketing business plan (brand plans) per promoted product on an annual basis
- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter
- Maintain key customer and opinion leader contact to maximize Abbott EPD product performance in the respective therapeutic fields and support current and future objectives
- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product competitors and therapeutic area
- To achieve targets for sales grow market share profit contribution and market penetration for all assigned product(s) (i.e. entire portfolio PLN)
- To monitor budgets for and control allocated promotional expenditure for the product(s)
- Ensure pricing for products within your area of responsibility receive the prior authorization of the Abbott EPD Africa Management before being extended to the customers
- Manage the new product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/General Manager
- Planning and implementation of product launches including HCP education promotions stocking functions road shows
- To create together with Demand Planning & Logistics and be jointly responsible for accurate monthly rolling forecasts (SP&E Mix - 28 month forecast)
- Responsible for overseeing market surveys /research and sales trends reviews while effectively utilizing available market intelligence tools (IMS Impact RX Internal Abbott Sales reports etc.) to identify customer buying patterns sales performance and market dynamics
- Regular fieldwork with representatives monitoring marketing plans (brand plans) identifying opportunities and gaining market intelligence
- Manage third party relations with relevant companies where Abbott products have been out- licensed / third party products have been in-licensed as per specific contractual obligations
Job Specification:
Qualifications:
- Tertiary qualification in Health Sciences/ Business Sciences or equivalent. Additionally Marketing qualification / IMM / Commercial qualification or training is an advantage.
Experience:
- 3-5 years relevant pharmaceutical sales & brand management experience
- Handling multiple brands across therapy areas and cross-geography exposure will be an added advantage
Key Competencies Required:
Managerial:
- Effective strategic planning abilities
- Effectively communicate commercial value of Abbott products to target audience
- Effective forecasting and budgeting skills
- Project Management Skills
- Learns new or changing job processes tasks/trends & applies them to the work as appropriate
- Creates role appropriate plans action steps & timetables to support strategy goals & assignments
- Takes thoughtful action appropriately balancing speed and risk involved
- Proactively identified work issues/obstacles communicates them to leadership/peers and creates appropriate contingency plans
- Uses experience data external/internal customer input to create better work solutions
- Delivers on expectations and meet commitments holds self-accountable for results
Behavioral:
- Effective negotiation and communication skills
- Effective Presentation Skills
- Good interpersonal skills & ability to influence at all levels
- Works with a sense of urgency to deliver results
- Tactfully challenges assumptions and traditional ways of doing things
- Thoroughly analyzes problems to identify causes and not just symptoms
- Offers culturally appropriate frequent and constructive feedback to peers and seniors
- Asks for feedback on strengths and weaknesses uses the input to improve performance
- Uses an understanding of the larger business context to more effectively complete work
Functional / Technical:
- In-depth knowledge of pharmaceutical industry and its distribution channels
- Creative and planning ability
- Computer skills including good knowledge of Excel PowerPoint Word and Outlook
- Sound business and financial acumen
- Meet Quality/Compliance standards
- Identifies and implements process/product improvements that benefit company and customers
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
EPD Established Pharma
LOCATION:
India > Mumbai : BKC Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 20 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Forecasting
- Facilities Management
- SAP
- Supply Chain Experience
- Business Management
- Analysis Skills
- Microsoft Powerpoint
- SAP APO
- Production Planning
- Project Management
- Strategic Planning
- ERP Systems
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
