Staff Position Assistant Director of Communications
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Job Location:
McLean, MD - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
The Assistant Director of Communications is a full-time 12-month position reporting to the Director of Communications. This role seeks an innovative forward-thinking communicator passionate about using storytelling across multiple platforms to elevate and amplify the Potomac story. The Assistant Director will blend strategic thinking with day-to-day execution to strengthen engagement through meaningful inspiring storytelling for internal and external audiences including current and prospective families alumni donors and the broader community. The position will sit on the Communications team and work collaboratively across all departments and divisions.
Duties and Responsibilities:
- Maintain a visible and engaged presence across campus to identify meaningful stories and determine the most effective ways to share them
- Create edit and manage content for newsletters emails websites and other communications materials
- Serve as the managing editor of Potomacs weekly digital newsletter writing and curating content from across the school
- Manage the schools official social media channels by developing compelling interactive storytelling that deepens engagement with the Potomac community
- Capture edit and produce creative video and photo content from concept to publication bringing Potomac stories to life
- Serve as a contributing writer to Potomacs alumni magazine
- Strengthen and manage media engagement to increase visibility and support proactive storytelling about Potomac
- Keep track of emerging trends and best practices in storytelling digital media and content strategy to enhance engagement and impact
- Perform other duties as assigned
Qualifications
Qualifications:
- Bachelors degree in Communications Public Relations Marketing Journalism or a similar field
- At least five (5) years related professional experience with independent schools college/university communications agency or non-profit organizations preferred
- Excellent writing editing and proofreading skills
- Effective listening and oral communication skills
- Exceptional attention to detail
- Experience managing social media platforms and an understanding of social media metrics
- Photography and videography skills required; basic graphic design skills preferred
- Technological literacy; familiarity with the following tools is highly preferred: Finalsite CMS Final Cut or iMovie Canva Adobe Creative Suite Google Suite (Gmail Calendar Drive etc.)
- Experience with digital cameras as well as microphones lighting and other audio/visual equipment preferred
- Team orientation and ability to work effectively under deadlines juggle multiple assignments and maintain a flexible work schedule including evenings and weekends as required
In striving to fulfill its mission The Potomac School seeks candidates of diverse backgrounds who embody our core values of courage integrity humility perseverance and respect.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
