Head of Brand Marketing

Santa Monica, CA - USA

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

ABOUT US

Join us in inspiring everyone to express their unique beauty.

IPSY is the beauty industrys most powerful platform uniting brands creators and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original full-size subscription IPSY Extra and quarterly limited-edition collection IPSY Ultimate we curate beauty for millions of members so they can play explore and express their unique beauty every day.

We think self-discovery self-expression and confidence are beautiful. Agree Then join us! Explore careers and learn more about our values culture and benefits across all our brands: IPSY Careers.

Were proud to be a remote-first company. Our fully remote team members have the chance to live and work where they want because we believe work should fit into your lifenot the other way around. We offer monthly virtual activities company-wide offsites professional development and learning sessions to help our team members stay connected engaged and impactful while working virtually.

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About the Role:

IPSY is entering a new phase of growth and differentiation. With renewed member momentum evolving product offerings and a beloved brand with cultural equity we are seeking a Head of Brand Marketing to help shape what comes next.

This role sits at the center of the brand ecosystema strategist and orchestrator who sets the brand strategy across IPSYs full portfolio (Original Extra Ultimate Beauty Boost and Commerce) and works seamlessly across channels and stakeholders to bring it to life.

Reporting to the Chief Marketing Officer the Head of Brand Marketing will own IPSYs brand expression end to end ensuring our storytelling is cohesive culturally relevant and directly connected to growth.

You will lead a team across brand strategy marketing operations editorial and partnerships including ownership of IPSYs editorial voice which has recently moved into this function to strengthen brand authority and storytelling. This is a rare opportunity to steward an iconic brand at an inflection pointmaintaining deep relationships with a loyal member base while ushering in the next generation of beauty consumers.

The Head of Brand Marketing is ideally based in Los Angeles with a hybrid schedule of 2 days per week in our Santa Monica office with the team.

What Youll Be Doing:

Act as the Brand Strategist at the Center: Serve as the connective tissue across product growth creative PR social partnerships and editorialsetting strategy and ensuring execution is aligned and focused.
Evolve and Steward the IPSY Brand: Define and champion a clear differentiated brand POV that remains culturally relevant as the business grows and diversifies.
Orchestrate Brand Expression End to End: Ensure consistency and excellence across campaigns PR content social partnerships and editorialbringing fewer bigger higher-impact brand moments to life.
Lead PR Strategy: Own IPSYs PR strategy in close partnership with our agency shaping narratives that drive buzz credibility and brand love.
Make Brand a Growth Lever: Partner with Growth and Lifecycle teams to connect brand marketing to acquisition efficiency resubscription retention and LTVespecially as organic growth becomes increasingly important.
Build a Distinct Editorial Voice: Establish IPSY as a trusted beauty authority with a recognizable voicesimilar to how top beauty publications are knowncovering not just what we sell but what our community cares about.
Drive Cultural Relevance: Identify and activate the right cultural moments trends and partnerships that keep IPSY feeling intentional modern and culturally fluent.
Lead and Develop the Team: Manage and inspire a tenured high-performing brand team with clear accountability strong operating rhythms and a shared vision.
Set Standards and Clarity: Create decision frameworks principles and guardrails that improve speed focus and quality of execution across brand initiatives.

What We Are Looking For:

Strategic Brand Leader: Proven experience stewarding and scaling a consumer brand ideally within a retail or subscription-based business.
Brand Storyteller: A compelling narrative-builder with a track record of building culturally relevant brands that people genuinely love.
Strong People Manager: Demonstrated success leading and developing large cross-functional brand teams with clarity and empathy.
Editorial Mindset (Plus): Experience in editorial content or publishing environments is a strong plus; a deep appreciation for voice point of view and authority is essential.
Growth-Oriented Thinker: Comfortable connecting brand strategy to measurable business outcomes especially organic growth and lifecycle impact.
Cross-Functional Operator: Skilled at navigating complexity and influencing without authority across marketing growth product creative and partnerships.
Culturally Fluent: Deep understanding of beauty lifestyle and cultural trendsand how to translate them into meaningful brand moments.
Change Leader: Energized by inflection points and excited to help evolve a well-known well-loved brand for its next chapter.
Executive Presence: Trusted partner to senior leadership able to clearly articulate trade-offs priorities and brand decisions.

What We Offer:

Competitive base salary & bonus program
Medical dental & vision insurance
401(k) plan with company match
Paid Time Off
Work from home flexibility
Free IPSY Extra subscription
Learning & development programs

EEO Statement: We celebrate diversity and are an equal-opportunity employer. We do not discriminate based on race religion color national origin gender sexual orientation age marital status veteran status disability status or any other protected characteristic.

If you need reasonable accommodation in the application or employment process please contact us.

Please review ourCalifornia Privacy Notice.

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Pay is based on several non-discriminatory factors such as experience education skills and location. IPSY offers a bonus and competitive benefits. Final compensation is determined by experience and skills.

Salary Range:

$225000$275000 USD

Required Experience:

Director

ABOUT USJoin us in inspiring everyone to express their unique beauty.IPSY is the beauty industrys most powerful platform uniting brands creators and hyper-engaged consumers with unprecedented access to each other through the ultimate beauty membership. Home to sample-size subscription IPSY Original ...

About the Role:

The Head of Brand Marketing is ideally based in Los Angeles with a hybrid schedule of 2 days per week in our Santa Monica office with the team.

What Youll Be Doing:

Act as the Brand Strategist at the Center: Serve as the connective tissue across product growth creative PR social partnerships and editorialsetting strategy and ensuring execution is aligned and focused.
Evolve and Steward the IPSY Brand: Define and champion a clear differentiated brand POV that remains culturally relevant as the business grows and diversifies.
Orchestrate Brand Expression End to End: Ensure consistency and excellence across campaigns PR content social partnerships and editorialbringing fewer bigger higher-impact brand moments to life.
Lead PR Strategy: Own IPSYs PR strategy in close partnership with our agency shaping narratives that drive buzz credibility and brand love.
Make Brand a Growth Lever: Partner with Growth and Lifecycle teams to connect brand marketing to acquisition efficiency resubscription retention and LTVespecially as organic growth becomes increasingly important.
Build a Distinct Editorial Voice: Establish IPSY as a trusted beauty authority with a recognizable voicesimilar to how top beauty publications are knowncovering not just what we sell but what our community cares about.
Drive Cultural Relevance: Identify and activate the right cultural moments trends and partnerships that keep IPSY feeling intentional modern and culturally fluent.
Lead and Develop the Team: Manage and inspire a tenured high-performing brand team with clear accountability strong operating rhythms and a shared vision.
Set Standards and Clarity: Create decision frameworks principles and guardrails that improve speed focus and quality of execution across brand initiatives.

What We Are Looking For:

Strategic Brand Leader: Proven experience stewarding and scaling a consumer brand ideally within a retail or subscription-based business.
Brand Storyteller: A compelling narrative-builder with a track record of building culturally relevant brands that people genuinely love.
Strong People Manager: Demonstrated success leading and developing large cross-functional brand teams with clarity and empathy.
Editorial Mindset (Plus): Experience in editorial content or publishing environments is a strong plus; a deep appreciation for voice point of view and authority is essential.
Growth-Oriented Thinker: Comfortable connecting brand strategy to measurable business outcomes especially organic growth and lifecycle impact.
Cross-Functional Operator: Skilled at navigating complexity and influencing without authority across marketing growth product creative and partnerships.
Culturally Fluent: Deep understanding of beauty lifestyle and cultural trendsand how to translate them into meaningful brand moments.
Change Leader: Energized by inflection points and excited to help evolve a well-known well-loved brand for its next chapter.
Executive Presence: Trusted partner to senior leadership able to clearly articulate trade-offs priorities and brand decisions.