Social Media & Video Marketing Manager

Pigeon Forge, TN - USA

Yearly Salary: $ 50000 - 55000

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Social Media & Video Marketing Manager

Pay: $50000 - $55000 per year

Application Requirements

In addition to a resume applicants must submit the following:

Portfolio of Video & Social Content
Short-form video (Reels TikTok Shorts) social campaigns or hospitality-related content preferred
Sample Writing
Captions descriptive copy and promotional messaging (multiple formats encouraged)
Software Proficiencies
Please list tools you actively use (e.g. Meta Business Suite TikTok CapCut Adobe Canva Later Hootsuite etc.)
Please submit these required items through email to

Purpose

The Social Media & Video Marketing Manager at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling high-quality video and engaging content. This role is highly executional and creative with a strong emphasis onshort-form video on-property content capture and daily social engagement.

You will manage social media for a diverse hospitality portfolio including the largest waterpark resort in Pigeon Forge a boutique hotel and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team this role ensures social media efforts support brand awareness guest engagement and revenue-driving initiatives.

This is asalary-exempt position with an expected workload of4050 hours per week including some flexibility for on-property shoots events and seasonal needs.

Primary Duties & Responsibilities

Social Media & Video Content Creation

Plan shoot edit and publishshort-form video contentfor Instagram Facebook TikTok and emerging platforms
Capture on-property content including rooms amenities waterparks dining events and guest experiences
Stay current on social trends audio formats and platform best practices adapting content quickly and creatively

Social Media Management & Execution

Manage day-to-day posting scheduling and engagement across all resort social channels
Write engaging captions that reflect brand voice while encouraging interaction and conversion
Monitor comments messages and trends to maintain a strong and responsive brand presence

Brand & Visual Consistency

Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties
Maintain consistency across multiple brands while highlighting each propertys unique personality
Support on-site marketing visuals and signage as needed

Campaign Support & Collaboration

Execute social components of marketing campaigns developed by the Digital Marketing Strategist
Collaborate with internal teams on promotions events seasonal campaigns and new offerings
Assist with influencer visits content creation and partnership activations

Performance Tracking & Optimization

Track and report on social performance metrics including reach engagement and video views
Use insights to refine content strategies and improve performance over time
Share trend observations and content opportunities with the marketing team

Creative Asset Development

Support photography and videography needs for marketing initiatives
Organize and maintain a content library for ongoing and future use

Ideal Candidate Profile

Strongvideo-first mindsetwith hands-on filming and editing experience
Comfortable being on-property and capturing real-time content
Deep understanding of social media platforms especially Instagram and TikTok
Creative organized and able to manage multiple brands and deadlines
Experience in hospitality tourism lifestyle or entertainment marketing preferred
Collaborative team player who thrives in a fast-paced seasonal environment

Skills / Knowledge / Experience

Bachelors degree in Marketing Business Digital Media Communications or a related field.
3-5 years of marketing experience preferably with experience overseeing multiple brands in one portfolio.
Extensive copywriting experience with an exceptional understanding of grammar.
Proven project management experience is preferred.
Strong analytical skills with the ability to interpret data and make strategic decisions.
Creative mindset with a focus on detail-oriented execution.
A love for storytelling with strong writing and editing skills.
A knowledge of content creation and development.
A knowledge of the Adobe Creative Cloud stack including Illustrator Premiere Pro Lightroom and Photoshop as well as Canva and other creative tools.

Benefits:

Years of Service Getaway (receive a company paid vacation after a year of service)
401k with 4% company match
Health dental and vision insurance for $29 per week
Paid Time Off
Sick Time
Maternity/Paternity Leave
Professional Growth Opportunities
Tuition Reimbursement
Employee Discounts

Essential Functions:

Specific vision abilities required for this job include peripheral distance close and depth perception and the ability to adjust vision focus. The employee is regularly required to talk hear and sit use hands to finger touch handle and feel. The employee is frequently required to stand walk climb and descend numerous flights of stairs consistently. The employee is required to use hand arm and leg to reach bend push pull stoop kneel and crouch. The employee must occasionally lift and move up to 50 pounds daily on their own. Ability to tolerate various temperatures while working outdoors. This position requires continuous ability to remember information.

Collier Development Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Collier Development Company drives a warm and welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.

Required Experience:

Manager

Social Media & Video Marketing ManagerPay: $50000 - $55000 per yearApplication RequirementsIn addition to a resume applicants must submit the following:Portfolio of Video & Social ContentShort-form video (Reels TikTok Shorts) social campaigns or hospitality-related content preferredSample WritingCap...