Demand Generation Marketing Specialist

Chicago, IL - USA

Yearly Salary: $ 61297 - 74910

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Array Behavioral Care is the nations leading virtual psychiatry and therapy practice. As the leading mental health provider Array is on a mission to transform access to quality timely behavioral health care through innovative telepsychiatry solutions and services that span the entire care continuum from the hospital to the home. Array partners with an extensive network of hospitals health systems community healthcare organizations and payors to improve access and deliver the highest quality of care to patients.

ABOUT THE ROLE

The Demand Generation Marketing Specialist supports the execution and optimization of marketing campaigns that drive awareness engagement and pipeline growth.

This is a hands-on execution focused role responsible for supporting account-based marketing (ABM) and broader demand generation campaigns across email social content events and paid channels. The Demand Generation Marketing Specialist works closely with Marketing Sales and Account Management to ensure campaigns are well-coordinated launched on time and continuously improved based on performance.

WHAT YOULL DO

Campaign Execution and Optimization

Support execution of ABM and demand generation campaigns aligned to defined audiences accounts and growth priorities

Assist with campaign build launch and maintenance across marketing systems (e.g. email social media website landing pages and paid programs)

Help translate target account lists personas and campaign goals into executable marketing tactics

Monitor campaign performance and make recommendations for optimization based on engagement and conversion data

Campaign Asset Development

Draft and adapt campaign content including email paid ad and landing page copy aligned to campaign objectives

Support development of campaign collateral and support assets (e.g. one-pagers webinar follow-up materials event assets etc) using existing templates and brand guidelines

Iterate on copy and assets based on performance insights and feedback

Cross-Functional Collaboration and Enablement

Coordinate with Sales and Account Management to support campaign alignment handoff and follow-up

Prepare and present internal teams with campaign context timelines and performance insights

Support creation and organization of campaign assets templates and documentation

Measurement & Reporting

Track and report on campaign performance including target account engagement and reach lead volume conversion and pipeline contribution

Assist with maintaining dashboards and performance summaries

Identify opportunities to improve campaign effectiveness and execution efficiency

Performs other duties as needed.

WHAT WERE LOOKING FOR

A bachelors degree in marketing business or a related field; or a combination of relevant experience and education.

3 years proven experience in B2B marketing demand generation or accountbased marketing.

Experience supporting marketing campaigns in collaboration with Sales teams.

Proficiency with marketing automation platforms and CRM systems

Strong organizational skills and ability to manage multiple campaigns concurrently.

Comfortable working with data metrics and performance reporting

Experience in healthcare SaaS or complex B2B environments preferred.

Experience with Hubspot Salesforce Zoominfo and other marketing tools/technologies

Strong attention to detail and follow-through.

Clear written and verbal communication skills

Ability to work cross functionally in a fast paced environment.

Analytical mindset with interest in campaign performance and optimization

Adaptable execution oriented and collaborative

POSITION LOGISTICS

Position is Remote EST time zone preferred.

Full-time employment

Travel Requirements

Reports to Senior Director Marketing

COMPENSATION AND BENEFITS

The pay range for this role is $61297 - $74910 per year. This information reflects the anticipated salary range for this position using current market data. The final offer will be determined based on an individuals skills years of experience education capacity licenses and other job-related factors permitted by law.

Medical dental and vision insurance employer paid life & long-term disability insurance additional voluntary benefits include short-term disability voluntary employee spousal and child life insurance accident critical illness hospital or confinement insurance and flexible spending accounts (FSA) and health savings account (HSA) contributions

15 days of accrued PTO annually plus 8 paid holidays and 3 floating holidays

401k

Beware of fraudulent job postings and messages from scammers impersonating Array Behavioral Care employees and Recruiters. The only valid email addresses from Array Behavioral Care will be and we will not ask you to download an app onto your phone in order to conduct your interview.

Required Experience: