Vice President, Marketing & Brand
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Job Location:
New York City, NY - USA
Monthly Salary:
$ 140000 - 150000
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
About the ANA
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The VP of Marketing & Brand is a leadership role in this expanded team and will serve as ANAs marketing strategist driving the organizations leading position in the marketing industry through integrated brand and demand strategies. This leadership role owns ANAs brand and marketing strategy while leading a high-performing marketing team that delivers measurable business outcomes across membership growth engagement sponsorship and brand reputation.
Reporting to the CMO the VP sets strategic direction for all marketing initiatives manages agency partnerships and ensures consistent brand expression across every member touchpoint. This role translates business objectives into marketing strategies and oversees their execution through a talented internal team and external agency partners.
Key Responsibilities
Brand Leadership & Messaging (30%)
Experience
Starting pay range: $140000 to $150000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
TheANAs (Association of National Advertisers) mission is to drive growth for marketing professionals brands and businesses the industry and humanity. Founded in 1910 the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20000 brands and 50000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies including client-side marketers nonprofits universities and marketing solutions providers which include ad agencies marketing data science and technology suppliers law firms consultants and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers build stronger brands develop a more productive industry and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office Fridays remote)
Position Overview
The ANA is expanding its marketing team and currently hiring across a number of roles focused on marketing and campaign strategy development and execution. The VP of Marketing & Brand is a leadership role in this expanded team and will serve as ANAs marketing strategist driving the organizations leading position in the marketing industry through integrated brand and demand strategies. This leadership role owns ANAs brand and marketing strategy while leading a high-performing marketing team that delivers measurable business outcomes across membership growth engagement sponsorship and brand reputation.
Reporting to the CMO the VP sets strategic direction for all marketing initiatives manages agency partnerships and ensures consistent brand expression across every member touchpoint. This role translates business objectives into marketing strategies and oversees their execution through a talented internal team and external agency partners.
Key Responsibilities
Brand Leadership & Messaging (30%)
- Lead implementing ANAs messaging platform in partnership with its agency
- Ensure consistent brand expression across all touchpoints communications and member experiences
- Provide strategic guidance to business units (Membership Engagement Sponsorship Practices) on brand implementation
- Drive cross-functional collaboration to strengthen ANAs market position
- Present brand strategy to senior leadership
- Deliver regular brand health updates and strategic recommendations
- Develop and execute comprehensive marketing plans integrating brand demand and digital strategies aligned with ANAs growth plans in Membership Engagement Sponsorship Brand Reputation
- Set marketing priorities and KPIs that directly support growth outcomes
- Oversee marketing budget allocation and resource planning across in-house marketing team and agency partners
- Lead annual marketing planning processes with cross-functional stakeholders
- Drive AI integration and personalization strategies across marketing channels
- Lead and develop team including Director of Marketing & Campaign Development Creative Director Campaign Operations Manager and Social Media Manager
- Manage strategic agency relationships ensuring alignment with business objectives
- Foster a culture of innovation accountability and continuous improvement
- Mentor broader marketing and communications team on strategic thinking brand stewardship and marketing excellence
- Build team capabilities in AI data-driven decision making and integrated campaign development
- Provide direction on social media initiatives and coordination on PR efforts
- Generate measurable visibility of messaging strategy in earned media
- Build relationships with member marketing leaders to demonstrate value
Experience
- Bachelors degree and 12-15 years in marketing leadership roles with increasing responsibility
- 5 years at VP or Senior Director level leading marketing teams
- Proven track record developing and executing integrated brand and demand strategies
- Experience in B2B association or membership organizations a plus
- Deep expertise in digital marketing content strategy and marketing technology
- History managing agency relationships and driving results through external partners
- Strategic Vision: Translates business objectives into compelling marketing strategies with clear success metrics
- Brand Stewardship: Deep understanding of brand positioning messaging architecture and consistent expression
- Team Development: Builds high-performing teams through coaching mentorship and clear accountability
- Stakeholder Management: Influences cross-functionally and builds alignment with senior leadership
- Innovation: Drives transformation initiatives (digital AI process) with enthusiasm and results
- Data-Driven Decision Making: Uses analytics to inform strategy and optimize performance
- Expert knowledge of integrated marketing (brand demand generation digital content)
- Strong understanding of marketing tech stack (CRM automation analytics CMS)
- Experience with AI-powered marketing tools and personalization strategies
- Proficient with analytics and reporting (Google Analytics dashboards attribution)
- Excellent presentation and communication skills for executive audiences
- Budget management and resource allocation expertise
- Strategic thinker who can also roll up sleeves when needed
- Collaborative leader who builds strong cross-functional relationships
- Results-oriented with accountability for business outcomes
- Intellectually curious about marketing trends and industry evolution
- High emotional intelligence and ability to navigate complex organizational dynamics
Starting pay range: $140000 to $150000 based on relevant experience and qualifications.
Comprehensivehealth and wellness benefits 401k with company match flexible scheduling generous paid time off program casual dress code incentives and rewards.
To Apply:
If your skills experience and enthusiasm align with the requirements and responsibilities of this position please forward your resume with a cover letter and salary requirements to emailprotected. Note: only applicants who include salary requirements will be considered.
Required Experience:
Exec
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Pardot
- Attribution Modeling
- Marketing Automation
- Customer Segmentation
- Martech
- Lead Generation
About Company
The ANA drives marketing excellence and builds stronger brands through best-in-class events, training, publications, and advocacy.
