Demand Director GCR (fmd)

Beijing - China

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

adjoe is a leading mobile ad platform developing cutting-edge advertising and monetization solutions that take our app partners business to the next level. Our unique ad unit Playtime has made us one of the fastest-growing ad platforms and top-ranking user acquisition sources for app publishers worldwide (ranked #1 for growth in the AppsFlyer Index). Over the last 5 years adjoe has grown revenues expanded into new territories (US APAC EMEA) and in 2024 we achieved Unicorn status.

Home to an advanced tech stack powerful financial backing from Europes leading media conglomerate Bertelsmann and a long-term growth mindset adjoe is part of the applike group ecosystem. A hub of disruption and thought leadership in the app economy with a driven and dynamic workforce to be reckoned with. Be the next tech-driven ambitious leader to join our growing teams!

About the Role
As the Director of Demand - GCR you will be the primary architect of adjoes advertiser growth in mainland China Taiwan and Hong Kong. You are a strategic business owner responsible for the regional P&L and a critical bridge between the local market and our Global Product/HQ teams. You will ensure that adjoes unique rewarded solutions and programmatic offerings are localized and prioritized to dominate the GCR mobile ecosystem.

What you will do

High-Level Client Relationship Building: Act as the primary executive contact for adjoes most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming whales in GCR.
China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem focusing on the shifting UA landscape for export gaming and domestic apps.P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations pipeline hygiene and team KPIs to ensure aggressive revenue targets are met.
Product Roadmap & HQ Collaboration: Act as the Voice of GCR for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.
Market Presence: Partner with the Marketing team to elevate adjoes brand through thought leadership industry events (e.g. ChinaJoy) and executive networking.
Team Leadership: Lead mentor and scale the GCR Demand Sales team fostering a culture of high performance and accountability.

Who you are

Experience: 10 years in AdTech/Mobile UA with a deep understanding of the GCR export market.
Leadership: 4 years of experience in people management and managing complex P&L structures.
Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.
Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).
Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.

中文

职位简介作为
大中华区需求侧负责人 (Director of Demand - GCR)您将是 adjoe 在中国大陆台湾和香港地区广告主增长的核心架构师您不仅是销售领导者更是负责该地区 P&L (损益) 的战略业务负责人以及连接本地市场与德国总部 (HQ) 及产品团队的关键桥梁您将确保 adjoe 独特的激励广告解决方案和程序化产品能够实现本地化并在大中华区移动生态系统中占据主导地位

您将负责

高层客户关系构建 担任 adjoe 最具战略意义合作伙伴的主要高管联系人与大中华区前 100 强游戏及非游戏类大鲸鱼客户的 C-level 高管建立并维护长期深度的合作关系
大中华区需求增长策略 制定并执行针对 GCR 生态系统量身定制的市场进入策略 (GTM)重点关注出海游戏及国内应用的买量 (UA) 环境变化
P&L 与日常运营管理 全面负责大中华区需求端业务的损益监督日常销售运营销售漏斗管理及团队 KPI确保实现激进的收入增长目标
产品路线图与总部协作 担任产品团队的大中华区之声识别本地市场需求并与德国总部密切合作规划产品优先级及路线图演进
市场影响力提升 与市场团队合作通过行业深度内容行业盛会如 ChinaJoy及高层社交活动提升 adjoe 的品牌知名度
团队领导 领导指导并扩张大中华区需求侧销售团队培养高效且富有责任感的团队文化

您具备以下资质

行业经验 10 年以上 AdTech/移动买量 (UA) 经验对大中华区出海市场有深厚理解
领导能力 4 年以上团队管理经验具备管理复杂 P&L 架构的实战经验
关系拓展 在头部移动发行商中拥有深厚的高管层 (C-suite) 资源具备卓越的破冰与结案能力
语言能力 母语级中文水平且英语流利需作为日常工作语言与总部沟通
战略思维 能够将市场趋势转化为可落地的产品需求和业务增长点福利待遇

What you will do

High-Level Client Relationship Building: Act as the primary executive contact for adjoes most strategic partners. Build and nurture long-term relationships with C-level executives at the top 100 gaming and non-gaming whales in GCR.
China Demand Strategy: Develop and execute a comprehensive go-to-market strategy tailored to the GCR ecosystem focusing on the shifting UA landscape for export gaming and domestic apps.P&L & Operational Management: Full accountability for the GCR demand business P&L. Oversee daily sales operations pipeline hygiene and team KPIs to ensure aggressive revenue targets are met.
Product Roadmap & HQ Collaboration: Act as the Voice of GCR for the Product team. Identify local market needs and work closely with HQ in Germany to outline product priorities and roadmap enhancements.
Market Presence: Partner with the Marketing team to elevate adjoes brand through thought leadership industry events (e.g. ChinaJoy) and executive networking.
Team Leadership: Lead mentor and scale the GCR Demand Sales team fostering a culture of high performance and accountability.

Who you are

Experience: 10 years in AdTech/Mobile UA with a deep understanding of the GCR export market.
Leadership: 4 years of experience in people management and managing complex P&L structures.
Relationship Mastery: Proven track record of building trust and closing deals with C-suite stakeholders at major mobile publishers.
Communication: Fluent in both Mandarin and English (essential for collaboration with global offices).
Strategic Mindset: Ability to translate market trends into actionable product requirements and business growth.

中文

您将负责

您具备以下资质

Key Skills

Forecasting
Microsoft Access
Math
SAP
Supply Chain Experience
Analysis Skills
SAP APO
SAP Supply Chain Management
Production Planning
SAP ERP
ERP Systems
MRP

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About Company

Adjoe GmbH

Believe in better adtech and build it. That’s the adjoe manifesto. Our investment is powered by media giants Bertelsmann. Our brains are powered by our love for a challenge. Our mission is powered by building better and bolder ad technologies. And our home is in Hamburg, Germany – in ... View more

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