Job Classification:

The Company:

Prudential Financial (NYSE: PRU) an industry leader in financial services for more than 150 years is on a journey to become a higher growth more nimble company - expanding access to investing insurance and retirement security for more people across the globe. We provide a wide array of financial products and services ranging from individual life insurance retirement and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents we help customers world-wide develop strategies for growing and protecting wealth.

Prudentials Marketing Organization is integral to the growth of the company driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role:

TheConsumer Social Media Strategistis responsible for leading the strategy planning and execution of Prudentials consumer-facing social media presence across Instagram Facebook TikTok YouTube Reddit and emerging platforms. This role owns how the Prudential brand shows up in social translating brand strategy consumer insights cultural intelligence and real-time performance data into platform-native social-first content that drives brand relevance trust and consideration while also supporting key business narratives and priorities.

Equal partsstrategic leader and hands-on content driver this role serves as the center of expertise for consumer social media with deep ownership of channel strategy performance optimization and long-term creative effectiveness. The Consumer Social Media Strategist partners closely with Brand Advertising Sponsorships Paid Media Business Marketing Communications Analytics and Compliance to ensure tight collaboration and cohesive execution across the enterprise.

This role is supported by a content strategist/executor and plays a key role in guiding prioritizing and elevating the teams consumer social output.

Key Responsibilities

Social Strategy & Channel Ownership

• Lead andown Prudentials enterprise consumer social media strategyacross platforms (Instagram Facebook TikTok YouTube and emerging channels).
• Define clearplatform roles audience targets content pillars and narrative frameworksaligned to brand strategy and business objectives.
• Maintain asocial-first mindset ensuring strategies and content are designed for how consumers actually engage on platforms not adapted from other channels.
• Serve as thecenter of knowledgefor consumer social media best practices platform evolution and cultural relevance.
• Identify and leverage cultural moments platform trends and timely opportunities for meaningful brand participation.

Content Strategy Direction & Execution

• Translate brand positioning consumer insights and business priorities intoclear content strategies and creative briefsfor short-form video static content and storytelling assets.
• Provide strategic direction to the Social Content Lead internal creative partners and agency teams to ensure content is platform-native engaging and performance-oriented.
• Balance long-term narrative building withalways-on and real-time content execution adjusting based on performance and cultural relevance.
• Ensure content strategies bothadvance brand goalsandsupport key business narratives product priorities and enterprise initiatives.

Campaign Leadership & Cross-Functional Collaboration

• Lead consumer social media strategy forsocial-first campaigns seasonal initiatives and priority moments.
• Partner closely with Paid Media team to align organic and paid social strategies amplification plans and test-and-learn agendas.
• Drive strong collaboration across Brand Sponsorships Business Marketing Communications Analytics and other functional partners to ensure cohesive planning and execution.
• Provide hands-on social media support at key Sponsorships and Event activations.
• Act as a strategic thought partner to internal stakeholders helping teams understand how social media can best support their objectives.

Performance Insights & Optimization

• Maintainreal-time visibility into channel and campaign performance identifying opportunities for in-market optimizations and enhancements.
• Partner with analytics and insights teams to define KPIs analyze results and translate data into actionable recommendations.
• Apply performance learnings audience behavior insights and competitive intelligence tocontinuously refine strategy and creative effectiveness.
• Build a long-term learning agenda to improve content performance platform strategy and brand impact over time.

Governance Risk & Compliance

• Ensure all consumer social content aligns with brand standards regulatory requirements and enterprise social governance.
• Partner with Legal Compliance and Reputation teams to manage approvals and ensure responsible low-risk execution without sacrificing creativity or timeliness.
• Help balance innovation and speed with the realities of a regulated environment.

Qualifications:

• 6 years of experiencein social media strategy content or channel management within a brand agency or regulated industry (financial services experience preferred but not required).
• Deep understanding ofplatform-native best practices particularly for TikTok Instagram (Reels) and YouTube (Shorts).
• Proven experience developing and owningchannel-level strategiesfor large or complex brands.
• Strong strategic thinking skills with the ability to translate insights into actionable plans and creative direction.
• Experience working cross-functionally with brand business paid media analytics and communications teams.
• Comfortable managing agency partners and collaborating with internal creative teams.
• Strong storytelling communication and presentation skills.
• Ability to navigate complexity and legal/compliance workflows effectively.
• Familiarity with enterprise social tools such as Sprinklr or Hearsay is a plus.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.