Job Classification:

The Company:

Prudential Financial (NYSE: PRU) an industry leader in financial services for more than 150 years is on a journey to become a higher growth more nimble company - expanding access to investing insurance and retirement security for more people across the globe. We provide a wide array of financial products and services ranging from individual life insurance retirement and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents we help customers world-wide develop strategies for growing and protecting wealth.

Prudentials Marketing Organization is integral to the growth of the company driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world.

The Role:

TheB2B Social Media Strategist (Manager)is responsible for leading the strategy planning and execution of Prudentials B2B and executive-facing social media presence with primary ownership of LinkedIn and related professional platforms. This role helps shape how Prudential shows up forcorporate institutional employer financial professional audienceson social media translating business priorities brand strategy audience insights cultural intelligence and performance data into platform-native social-first content that drives brand relevance trust and consideration while supporting key business narratives and growth objectives.

This is ahighly strategic and hands-on role serving as a day-to-day center of expertise for B2B and executive social media. The B2B Social Media Strategist (Manager) partners closely with Brand & Advertising Business Marketing Growth Marketing Paid Media Communications Analytics Compliance and Sales Enablement to ensure aligned planning and strong execution across the enterprise.

This role is supported by a more junior content strategist/executor with a specific focus on executive posting and social sales activation.

Key Responsibilities

B2B Social Strategy & Channel Management

• Lead thedevelopment and ongoing managementof Prudentials B2B social media strategy primarily across LinkedIn (corporate and business-line channels).
• Define and maintaincontent pillars audience segments and messaging frameworksaligned to brand strategy and business priorities.
• Apply asocial-first mindset ensuring content is designed for professional audiences and platform-native engagement.
• Translate complex financial and institutional topics intoclear compelling and relevant social content.
• Stay current on platform trends best practices and professional audience behaviors bringing informed recommendations to the broader team.

Executive Social Strategy & Thought Leadership

• Support and executesocial media strategies for senior leaders(e.g. CEO CMO business unit leaders) in partnership with Communications and leadership support teams.
• Develop executivethought leadership themes messaging guidance and posting cadences.
• Draft edit and refine executive social posts ensuring consistency with brand voice and enterprise narratives.
• Provide guidance to leaders on effective risk-appropriate social engagement.

Social Sales & Field Enablement (Strategic Partnership)

• Support the strategic direction of enterpriseHearsay content messaging themes and content guidelines in close collaboration with Business Marketing teams.
• Partner closely with the B2B / Executive Programs Manager (Hearsay Lead) on content planning governance and distribution.
• Collaborate with Sales Enablement and business partners to supportadvisor and field activationthrough social channels.

Performance Insights & Optimization

• Monitorongoing performance of B2B and executive social content identifying opportunities for optimization improvement and paid media amplification.
• Partner with Analytics and Insights teams to track KPIs assess performance and apply learnings to future planning.
• Use audience insights competitive intelligence and reputation signals to refine messaging content mix and posting approaches.
• Contribute to a learning agenda that improves effectiveness over time.

Cross-Functional Collaboration

• Partner with Business Marketing Sales Communications and HR to support priority initiatives.
• Collaborate with internal creative teams and agency partners on B2B content and executive assets.
• Serve as a strategic partner to internal stakeholders helping translate business needs into effective social content.

Governance Risk & Compliance

• Ensure B2B and executive social content aligns with brand standards regulatory requirements and enterprise social governance.
• Partner with Legal Compliance and Reputation teams to support responsible and compliant execution.
• Help balance creativity relevance and speed within a regulated environment.

Qualifications

• 8 years of experiencein B2B social media communications financial services or social strategy roles.
• Strong understanding ofLinkedIn and professional audience engagement including executive presence and thought leadership.
• Excellent writing and storytelling skills particularly for executive and professional audiences.
• Experience supporting senior leaders leadership communications and sales channels.
• Ability to translate complex business topics into clear concise and engaging content.
• Strategic mindset with the ability to balance planning and hands-on execution.
• Comfortable working across multiple stakeholders in a matrixed environment.
• Familiarity with Hearsay or other distributed advisor platforms strongly preferred.

What we offer you:

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.