Marketing Automation Manager

About Auris

Aurisis the payroll and HR partner built for small and medium-sized businesses who cant afford to get it wrong. Trusted by over 50000 businesses nationwide Auris pairs easy-to-use technology with real human services to give leaders the confidence that every detail is done right - so they can focus on growing their team and their business. Acquired by Acrisure in 2025 Auris formerly Heartland Payroll is accelerating its vision to deliver seamless human-centered technology to help small businesses thrive.

Summary of This Role

We are seeking a highly skilled Marketing Automation Manager to own and optimize our HubSpot ecosystem ensure data integrity across HubSpot and Salesforce and drive sophisticated reporting that powers our marketing and sales performance. This role sits at the center of our revenue enginebridging marketing automation CRM workflows lead management and analytics to ensure seamless data flow and actionable insight.

You will manage our HubSpot instance end-to-end (workflows lead routing lifecycle management data hygiene segmentation) support Salesforce integration and build reporting that connects marketing activity to pipeline and revenue. This role also leverages behavioral analytics tools such as Lucky Orange to go beyond standard metrics and understand actual user behavior on our website and landing pages.

What Youll Do

Marketing Automation & HubSpot Ownership

• Own and administer HubSpot including workflows segmentation scoring lifecycle stages lead routing data hygiene and integrations.
• Build and optimize nurture programs triggered communications and lifecycle automation in partnership with Marketing and Customer Communications.
• Manage list creation campaign setup email personalization and contact governance.

Salesforce & Cross-System Integration

• Oversee bi-directional lead and data syncs between HubSpot and Salesforce ensuring accuracy consistency and reliable reporting.
• Collaborate with Sales Operations to align lifecycle stages pipelines and data models across platforms.
• Support system integrations across HubSpot Salesforce Power BI Snowflake and related tools.

Analytics Data & Reporting

• Build dashboards and reports across HubSpot Salesforce GA4 Looker Studio Power BI or Snowflake.
• Translate marketing and sales data into insights that improve lead quality funnel conversion and campaign performance.
• Analyze user behavior across our web properties using analytics and session-recording tools (GA4 Lucky Orange).
• Maintain high data quality and ensure accurate attribution across channels and systems.

Collaboration & Operational Support

• Partner with Marketing Sales WebOps and Operations to translate business needs into scalable technical solutions.
• Identify automation opportunities that improve efficiency and reduce manual effort.
• Maintain documentation governance standards and best practices for all platforms and processes.

What Are We Looking for in this Role

• 35 years of experience in Marketing Automation with a strong focus on HubSpot.
• Hands-on experience with Salesforce CRM and HubSpotSalesforce integrations.
• Strong understanding of lead generation lifecycle management and attribution.
• Demonstrated ability to build analytics reports and dashboards in HubSpot Salesforce or BI tools.
• Solid skills in data hygiene segmentation list management and workflow automation.
• Ability to manage multiple technical projects with minimal supervision.

What are our Desired Skills and Capabilities

• Experience with API-based integrations or automation platforms (Zapier Workato etc.).
• Familiarity with analytics and BI tools (Power BI Looker Studio Tableau or Snowflake).
• Experience supporting CRM-driven marketing or sales operations teams.
• Understanding of web analytics (GA4) and behavioral analytics tools (Lucky Orange Hotjar).

What We Offer

• A high-impact role with ownership of core marketing and revenue infrastructure.
• Opportunity to work across Marketing Sales Operations and Data teams.
• Exposure to a modern tech stack (HubSpot Salesforce GA4 Snowflake BI tools).
• Flexible remote/hybrid work environment.
• Competitive compensation and growth opportunities.
• Comprehensive benefits package
• Collaborative mission-driven culture with high visibility and impact

#Auris

Candidates should be comfortable with an on-site presence to support collaboration team leadership and cross-functional partnership.

Why Join Us:

At Acrisure were building more than a business were building a community where people can grow thrive and make an impact. Our benefits are designed to support every dimension of your life from your health and finances to your family and future.

Making a lasting impact on the communities it serves Acrisure has pledged more than $22 million through its partnerships with Corewell Health Helen DeVos Childrens Hospital in Grand Rapids Michigan UPMC Childrens Hospital in Pittsburgh Pennsylvania and Blythedale Childrens Hospital in Valhalla New York.

Employee Benefits

We also offer our employees a comprehensive suite of benefits and perks including:

• Physical Wellness: Comprehensive medical insurance dental insurance and vision insurance; life and disability insurance; fertility benefits; wellness resources; and paid sick time.

• Mental Wellness: Generous paid time off and holidays; Employee Assistance Program (EAP); and a complimentary Calm app subscription.

• Financial Wellness: Immediate vesting in a 401(k) plan; Health Savings Account (HSA) and Flexible Spending Account (FSA) options; commuter benefits; and employee discount programs.

• Family Care: Paid maternity leave and paid paternity leave (including for adoptive parents); legal plan options; and pet insurance coverage.

• and so much more!

This list is not exhaustive of all available benefits. Eligibility and waiting periods may apply to certain offerings. Benefits may vary based on subsidiary entity and geographic location.

Acrisure is an Equal Opportunity Employer. We consider qualified applicants without regard to race color religion sex national origin disability or protected veteran status. Applicants may request reasonable accommodation by contacting .

California Residents: Learn more about our privacy practices for applicants by visiting the Acrisure California Applicant Privacy Policy.

Recruitment Fraud: Please visit here to learn more about our Recruitment Fraud Notice.

Welcome your new opportunity awaits you.