Retail Activations Manager

Cincinnati, OH - USA

Monthly Salary: Not Disclosed

Posted on: 17 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Retail Activations Manager

Cincinnati OH

This role is based in Cincinnati OH with regular in-office collaboration expected. Flexibility is a key enabler empowering associates to make choices that support both business outcomes and personal needs including occasional remote work.

The Retail Activations Manager role is tasked with leading our shopper and retail media programs at Kroger both brick & mortar as well as digital. Theyll also play an active role in guiding the strategy for digital activations across the grocery channel. This person will be an integral part of the Kroger customer team and is critical to their delivery of the sales plan because each of our activations will be closely integrated with customer team plans and priorities. Key tasks include managing paid search and media digital coupons/promotions and in-store programs.

What are we looking for

Minimum Qualifications:

Bachelors Degree
3 years experience in Sales Marketing and/or Search & Media preferably within CPG
Knowledge of Media management (fundamentals/budget YouTube/Meta/etc. Search Agency Management)
3 years experience owning programming with one or more of: Amazon Ads Walmart Media Collective or Kroger Precision Marketing

Preferred Qualifications:

1 year of hands-on-keyboard experience building search and/or display media campaigns
2 years experience in-house/client-side at a CPG vendor
3 years serving in one of the following areas: a shopper/retail media role at a large CPG a planning or execution role at a digital agency with retail media experience or customer management at a large CPG vendor on Kroger or a pureplay eCommerce team will be considered in lieu of the above experience

What would be your key responsibilities

Own the day-to-day Kroger Precision Marketing relationship including annual KPM JBP
Own the execution of retail media shopper and in-store programs at Kroger in partnership w/ customer team. Therell be a high level of responsibility this role is hands-to-keyboard for campaign management
Own the day-to-day relationship with our agency of record
Work collaboratively alongside peers who do similar work on other customers as well as cross-functional partners in functions like finance and brand marketing
Coach and teach best practices to a range of sales associates with varying levels of knowledge on paid search display media and digital coupons

What can you expect from Mars

Work with over 140000 diverse and talented Associates all guided by The Five Principles.
Join a purpose driven company where we are striving to build the world we want tomorrow today.
Best-in-class learning and development support from day one including access to our in-house Mars University.
An industry competitive salary and benefits package including company bonus.

Mars does not sponsor visas for this role.

This position is not eligible for relocation benefits.

#LI-WC1

Required Experience:

Manager

Job Description:Retail Activations ManagerCincinnati OHThis role is based in Cincinnati OH with regular in-office collaboration expected. Flexibility is a key enabler empowering associates to make choices that support both business outcomes and personal needs including occasional remote work.The Ret...