Marketing Manager Westfield St Lukes

Your opportunity

Reporting into the Regional Marketing Manager for NZ your role as the Marketing Manager at Westfield St Lukes is to inspire and deliver exceptional customer experiences every day. You will do this by engaging and connecting with customers and the local community assisting the Centre Marketing team to execute best-in-class activations and campaigns partnering closely with retailers and using customer performance and market insights to influence key asset and commercial decisions.

Our marketing team activates our Westfield destinations to proactively connect with our communities and create engaging memorable experiences for customers. This includes designing and delivering unique events and experiences working with community organisations and strategic partners creating compelling digital and content-led storytelling managing social and owned channels and partnering with retailers to market their brands to Westfield customers.

With a strong focus on event management end-to-end campaign delivery data-informed strategy omnichannel execution and relationship management this role is ideal for a forward thinker with a passion for retail destinations and customer experience.

This is a full-time permanent role based at Westfield St Lukes.

Day-to-day you will be responsible for:

• Developing the Centres annual Marketing Plan informed by customer insights performance data and commercial objectives and overseeing flawless execution of key marketing campaigns (including coordination of all stakeholders).
• Coaching leading and developing a Marketing Executive direct report fostering a high-performance and innovative culture.
• Managing the centre marketing budget ensuring strong financial discipline and measurable return on investment.
• Leading the centre communications and content strategy across owned earned and bought channels ensuring a consistent brand narrative and strong storytelling.
• Planning and delivering an annual Centre events and activations program with a focus on customer experience community connection safety compliance and operational excellence.
• Leveraging customer data research and campaign performance metrics (e.g. foot traffic engagement sales uplift) to evaluate effectiveness and continuously improve outcomes.
• Driving retailer engagement through regular communication collaboration and co-funded marketing initiatives aligned to retailer trading cycles and commercial objectives.
• Supporting PR and media opportunities particularly through building and maintaining strong local media relationships.
• Working effectively with agencies and external suppliers to deliver high-quality creative assets content and services on time and on budget.
• Presenting marketing strategies insights and performance results to internal and external stakeholders aligning activity to centre KPIs and broader business objectives.
• Collaborating closely with centre management operations leasing and customer experience teams to deliver integrated omnichannel activations and campaigns.
• Actively engaging with new initiatives platforms and technologies identifying opportunities to innovate test learn and continuously improve marketing processes and outcomes.
• Performing all Duty Manager requirements on a rotating weekend and evening roster with the Centre Management Leadership Team including assuming responsibility for Chief Warden duties during emergencies and providing leadership to ensure a safe secure and exceptional customer experience.

What sets you apart

You will be a confident passionate and self-motivated individual who thrives in a high-performing fast-paced environment. We are also looking for:

• Tertiary qualifications in Marketing Business or a related discipline.
• Hands-on marketing management experience including experience leading and developing teams.
• A marketing professional who can confidently articulate the marketing strategy present insights and performance results and bring stakeholders on the journey.
• Strong skills across communication brand management event and experiential marketing customer experience digital and social marketing content and storytelling media and PR research and analysis and negotiation.
• Experience with data-led decision making including campaign measurement performance reporting and translating insights into actionable strategy.
• Exposure to CRM loyalty programs audience segmentation or EDM strategy is highly regarded.
• Strong understanding of consumer behaviour and retail trading dynamics with the ability to align marketing activity to commercial outcomes.
• High attention to detail and a commitment to excellence in execution.
• A proactive can-do attitude with integrity resilience and adaptability in a 7-day-a-week dynamic retail environment.
• A genuine passion for the retail and destination sector with an interest in creating places that are meaningful to their communities.

About us

Scentre Group owns 42 Westfield destinations across Australia and New Zealand. We create extraordinary places and experiences that connect and enrich communities.

We are focused on our customers and creating more reasons for more people to visit our Westfield destinations more often and for longer.

With approximately 75 professions within our business our team has the expertise to design construct operate manage and market our Westfield destinations and platforms.

We want to be the place where talent thrives. To support you thriving with us we promise to respect inspire and develop you and that you will do work that matters.

Diversity equity and inclusion underpins our culture and our vision is that Everyone Belongs. We foster a workplace experience where everyone feels valued supported and motivated to realise their full potential.

We aspire to create a workforce reflective of the communities in which we operate and encourage applications from everyone regardless of age gender ethnicity cultural background faith disability sexual orientation gender identity or life stage.
We offer a range of unique benefits designed to support your wellbeing career development and lifestyle including five days paid Life Leave on top of your four weeks annual leave (pro-rated for part-time) 18 weeks gender neutral paid parental leave for primary carers with no qualifying period and super paid for the duration of the leave period and free parking at your local Westfield destination.

Discover more about working with us:

Applications close: Friday 13 February 2026 (unless filled prior).