Senior Brand Manager Paid Media Adult Nutrition
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Job Location:
Columbus, NE - USA
Monthly Salary:
$ 129300 - 258700
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Job Title - Senior Brand Manager - Adult Nutrition - Media
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and your family be your true self and live a full life. Youll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelors degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity working mothers female executives and scientists.
The Opportunity
This position works out of our Columbus Oh location in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages from helping babies and children grow to keeping adult bodies strong and active. Millions of people around the world count on our leading brands including Similac PediaSure Pedialyte Ensure and Glucerna to help them get the nutrients they need to live their healthiest lives.
The Senior Brand Manager Adult Nutrition - Media is a strategic leader responsible for shaping the media vision strategy and execution for a portfolio of adult nutrition brands. This role oversees a high-performing media team and serves as a key partner to brand marketing performance marketing insights and agency partners to drive brand growth consumer engagement and business performance including share growth net sales and profit margin. The Senior Brand Manager will champion audience-first thinking orchestrate fullfunnel media plans and elevate how the brands show up across paid channels. Additional responsibilities include tactical planning agency leadership contingency planning budget management brand performance analysis and leading actionable recommendations to executive leadership.
WHAT YOULL DO
Develop and lead holistic insightdriven media strategies that support brand objectives strengthen brand equity and drive business results across a multi-brand adult nutrition portfolio.
Translate consumer cultural and category insights into clear media opportunities audience strategies and investment recommendations.
Define and own annual media frameworks including channel roles investment allocations reach/frequency goals and measurement roadmaps.
Propel innovation in media by exploring new channels testing approaches and advanced audience capabilities.
Lead mentor and develop a team of media professionals fostering curiosity strategic thinking collaboration and operational excellence.
Establish clear roles goals workflows and development plans to strengthen team capability and effectiveness.
Partner closely with Content and Performance Marketing teams to align on briefs brand strategies creative development and inmarket execution.
Coordinate with Insights & Analytics to leverage data and measurement frameworks that inform strategy optimize campaigns and demonstrate impact.
Guide agency partners to deliver bestinclass media planning buying optimization and reporting.
Oversee endtoend media planning implementation optimization and performance tracking across all paid channels (digital TV OLV social search retail media etc.).
Support monthly quarterly and annual budget management ensuring accuracy accountability and strategic investment decisions.
Monitor key performance indicators and deliver performance readouts with actionable insights and recommendations.
Ensure adherence to brand safety compliance and data privacy requirements.
Serve as a media expert and thought leader within the organization providing clear POVs on industry trends audience behaviors and emerging opportunities.
Influence senior stakeholders with strong storytelling grounded in data and strategic clarity.
Lead developing operational frameworks to accelerate response to digital consumer trends.
What success looks like
Clear compelling media strategies that strengthen brand relevance and drive growth.
Strong highly engaged media team with a culture of learning collaboration and excellence.
Effective crossfunctional partnerships that elevate medias impact.
Media plans that continuously improve through data insights and innovation.
Confident leadership that represents the media agenda inside and outside the organization.
Required Qualifications
Bachelors degree in Marketing Business Communications or related field.
10 years of experience in media strategy digital marketing brand marketing or integrated communications.
Proven experience leading media across multiple brands or complex portfolios (CPG or nutrition experience preferred).
Strong understanding of fullfunnel media planning measurement frameworks advanced audience strategies and digital platforms.
Excellent leadership communication and stakeholder management skills.
Ability to synthesize complex information and translate it into clear actionable direction.
Demonstrated ability to foster collaboration manage multiple priorities and deliver results in a fastpaced environment.
Preferred Qualifications
MBA preferred
Learn more about our health and wellness benefits which provide the security to help you and your family live full lives: your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us at on LinkedIn at and on Facebook at
The base pay for this position is
$129300.00 $258700.00In specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ANPD Nutrition Products
LOCATION:
United States > Columbus : RP02
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 5 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day) Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: EEO is the Law link - Espanol: Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
