Manager, Brand Strategy, NBA 2K
Share
Job Location:
Novato, CA - USA
Yearly Salary:
$ 100200 - 148320
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Were looking for a creative strategic and culturally tuned-in Manager of Brand Strategy to help shape the future of the NBA 2K this role youll help the development and activation of brand strategy across key campaigns and cultural moments building a compelling brand presence while supporting cross-functional teams with insight structure and clarity.
This is a hands-on role that blends strategic thinking with operational execution. Youll manage multiple projects guide creative development and partner across teams to ensure were always delivering brand work thats sharp culturally relevant and on point. Strong communication collaboration and organizational skills are a must.
We are looking for sharp candidates with 4 years of experience in a marketing or a related role where youve brought ideas to life and connected with audiences. If you want to live at the intersection of sports style music gaming and storytelling youll feel right at home here.
Key Responsibilities
Brand Strategy & Stewardship
- Partner with the Brand leadership to co-develop the annual brand strategy including alignment with athlete branding.
- Support the evolution and maintenance of brand positioning messaging and visual identity standards.
Campaign Leadership
- Support strategy and creative development for brand-led campaign beats
- Collaborate closely with creative production and media teams to bring campaigns to life. Manage production cycles in partnership with creative team.
Cross-Functional Enablement
- Act as a brand consultant across go-to-market efforts overseeing adherence to toolkit and brand standard while ensuring brand consistency and impact.
- Build strong partnerships across internal teams to champion brand alignment.
Brand Operations
- Organize and manage brand tools files and assets to ensure accessibility and strategic consistency.
- Drive improvements in brand processes and documentation for long-term scale.
Qualifications
- 4 years of experience in brand marketing brand strategy or a related field
- Strong track record of developing and executing integrated marketing campaigns
- Excellent storytelling creative thinking and strategic planning skills
- Exceptional communicator with the ability to present ideas confidently and collaborate across teams
- Experience managing creative workflows and working with agencies or production partners
- Highly organized and self-motivated with the ability to manage deadlines and multiple projects simultaneously
- Strong proficiency in PowerPoint (or Keynote) and Excel able to build clear compelling presentations backed by data
- Deep curiosity and cultural awareness especially at the intersection of sports gaming and storytelling
- Thrives in fast-paced environments and stays focused under pressure to deliver high-quality work
- Bachelors degree in marketing communications or a related field
As an equal opportunity employer we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform their essential job functions and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing only use accounts.
The pay range for this position in California at the start of employment is expected to be between $100200 - $148320 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for this position may also include other elements including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular full-time employees are also eligible for a range of benefits at the Company including: medical dental vision and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Companys discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
#LI-Hybrid
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
2K publishes titles in today's most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.
