Senior Manager, Brand Strategy

Intuit Credit Karma is a mission-driven company focused on championing financial progress for our more than 140 million members globally. While were best known for pioneering free credit scores our members turn to us for everything related to their financial goals including identity monitoring applying for credit cards shopping for insurance and loans (car home and personal) and savings accounts and checking accounts* all for free. Credit Karma has grown significantly through the years: we now have more than 1700 employees across our offices in Oakland Charlotte Culver City San Diego London Bangalore and New York City.

*Banking services provided by MVB Bank Inc. Member FDIC

As Credit Karma continues to scale we are looking for a Senior Manager Brand Strategy to ensure our brand strategy is clear durable and actionable and that it meaningfully shapes how the brand shows up across campaigns channels and experiences over time. This role sets strategic direction for the Credit Karma brand builds brand strategy capability across the organization and leads a high-performing team of Brand Strategists.

As part of Intuit this role also ensures Credit Karmas brand shows up clearly and cohesively alongside Intuit and Intuit partner brands. The Senior Manager will partner closely with teams across the Intuit ecosystem to drive alignment where our brands intersect while maintaining a distinct and differentiated Credit Karma brand in the market.

What youll do:

• Own and evolve Credit Karmas brand positioning narrative and messaging frameworks ensuring they are clear durable and actively used to guide decisions across campaigns channels and experiences
• Set strategic direction for how the Credit Karma brand shows up in marketboth independently and alongside Intuit and Intuit partner brandsbringing principled judgment to complex brand naming and messaging decisions that balance long-term equity with near-term business needs
• Ensure brand strategy meaningfully shapes work from the start by embedding strategic thinking early in briefs planning and concept development
• Partner closely with Creative leadership to provide clear provocative strategic direction that inspires breakthrough creative and raises the bar on execution quality
• Collaborate with Integrated Marketing and Social Strategy to translate brand strategy into cohesive intentional cross-channel execution reducing rework and late-stage misalignment
• Lead and develop a best-in-class team of passionate data-driven Brand Strategists (4 individuals) setting clear priorities managing capacity and building strategic rigor confidence and influence across the team
• Build strong trusted relationships with senior cross-functional partners across Creative Integrated Marketing Social Strategy Growth Product Marketing Research and Analytics influencing without authority to drive alignment and momentum
• Ground brand strategy in insight by partnering with Research and Analytics to bring customer market and cultural learning into decision-making and by using in-market performance to evolve brand frameworks over time

Whats great about the role:

• Work at a mission-driven company helping people make real financial progress from getting out of debt to buying their first home
• Opportunity for outsized impact by shaping the strategic foundation of one of the most recognized brands in personal finance
• Lead and grow a talented Brand Strategy team while partnering with best-in-class creative and marketing leaders
• Influence some of Credit Karmas most important brand and product initiatives

What we are looking for:

• 8 years of experience in Brand Strategy Creative Strategy or Brand Planning roles working directly with creative teams (in-house and/or agency)
• 3 years of people management experience leading and developing high-performing teams
• Demonstrated leadership on brand strategy and narrative frameworks that have shaped real work in market
• Strong strategic judgment with the ability to make principled decisions in ambiguous environments
• A proven track record of using qualitative and quantitative data to inform strategy and decision-making

What we would like to see:

• Experience influencing senior stakeholders and cross-functional partners without direct authority
• Excellent verbal written and interpersonal communication skills
• Ability to translate insight into clear usable frameworks that teams actually adopt
• Comfort operating at both altitude (vision narrative positioning) and detail (briefs messaging execution)

Pay Transparency Notice:

Credit Karmas mission of championing financial progress for all starts from within. Thats why we implemented role-based compensation which ensures people who are in the same role receive the same pay with variations for geographic location only. Its all part of a more comprehensive DEI strategy that helps level the playing field. The base salary for this role is $261000 plus equity and benefits.

Benefits include:

• Medical and Dental Coverage
• Retirement Plan
• Commuter Benefits
• Wellness perks
• Paid Time Off (Vacation Sick Baby Bonding Cultural Observance & More)
• Education Perks
• Paid Gift Week in December

Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race color religion age marital status sex (including pregnancy childbirth or related medical condition) sexual orientation gender identity or gender expression national origin veteran or military status disability (physical or mental) genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth creates a robust business and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. Weve worked hard to build an intensely collaborative and creative environment a diverse and inclusive employee culture and the opportunity for professional growth. As part of the Credit Karma team your voice will be heard your contributions will matter and your unique background and experiences will be celebrated.

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