FRP Marketing Specialist

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In this position...

This role is responsible for leading the day-to-day execution and on time delivery of marketing materials and event integration to support Ford Racing Parts. Output is aligned to development of creative marketing materials and messaging to drive financial forecasts of Ford Racing Parts.

What youll do...

Direct the 12-month Ford Racing Parts master marketing calendar and FRP marketing budget ensuring strategic fund allocation ROI tracking and agency/vendor management.

Lead cross-functional alignment meetings between engineering planning and creative teams to ensure marketing readiness meets technical launch timelines.

Track FRP release status ensuring marketing assets and photo shoots are completed on time and accurately to support product on sale date. Manage monthly photo shoot tracker procure parts for shoots and lead agency staff in completion of asset collection to support product launch.

Translate complex engineering data and mechanical specifications into consumer-friendly marketing content for legacy and next-generation performance parts.

Ensure 100% brand consistency messaging and legal compliance (CARB) across all creative assets and technical documentation.

Oversee the Ford Racing Parts website including updates technical IT tickets and the management of product imagery/copy for e-commerce and internal platforms.

Maintain the Ford Racing Parts web presence by managing promotional banners digital assets and catalog updates and changes for accuracy.

Manage the Build Request ecosystem vetting and selecting strategic partnerships with influencers and resto-mod builders to align with marketing objectives.

Collaborate with builders to integrate featured vehicles into social media campaigns media drives and major industry events. Review and approve build requests and report postmortem analysis of request with respect to ROI.

Develop and distribute Hero cards and high impact marketing materials for the Ford Authorized Distributor (FAD) Warehouse Distributor (WD) and Dealer networks.

Synchronize marketing pushes with supply chain and warehouse inventory to maximize sales conversion and customer satisfaction.

Spearhead logistics for FRP specific events including vehicle displays technical placards and on-site collateral.

Partner with Ford Brand social and communications teams to amplify product launches and awareness

Maintain the ability to quickly react to shifting engineering timelines and market demands recalibrating complex marketing efforts in real time.

Ideation and development of marketing materials to directly support financial objectives for Ford Racing Parts

Youll have...

Bachelors degree in related field of study

Strong organizational skills to manage multiple complex projects and deliver superior results on a timely basis

Strong interpersonal and teamwork skills to deliver major projects and develop team One Ford behaviors

Strong written & verbal skills to prepare present & communicate project status and results regularly

Strong decision-making skills

Strong computer skills including Excel Word PowerPoint and SharePoint

Understanding of Vehicle Personalization and FRP business

Strong product and branding knowledge preferred

Ability to interact with all levels of Management

Ability to develop creative solutions to grow sales and increase awareness

Ability to motivate a widely diverse team of Ford and Agency personnel utilizing strong relationship skills

Ability to work independently and collaboratively

Estimated Travel: 20%

Even better you may have...

Bachelors degree in marketing or related field

Brand marketing experience to include creation of briefs work with creative agency familiarity with branding and alignment of brand guidelines

Knowledge of performance parts industry

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage

Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays including the week between Christmas and New Years Day

Paid time off and the option to purchase additional vacation time.

This position is a salary grade 7 and ranges from $.

For more information on salary and benefits click here: sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid#LI-RR1