Manager, Retail Marketing

Are you ready for whats next

Come explore opportunities within Brunswick a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.

Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality:

Position Overview:

As part of the talented Marketing team you will own Mercury Marines marketing and merchandising experience across national and regional retailer partners. This role brings Mercurys brand to life in retail environments by leading visual direction merchandising strategy promotional execution and day-to-day marketing support for retailers.

Working closely with Sales Creative Brand and retail partners this individual will translate Mercurys marketing strategy into consistent scalable and high-impact execution across both physical and digital touchpoints. The ideal candidate combines strategic thinking with hands-on execution and thrives in a highly cross-functional fast-paced environment.

At Brunswick we have passion for our work and a distinct ability to deliver.

Essential Functions:

Retail Strategy Merchandising Visual & Digital Execution

• Serve as the DRI for retail brand standards visual identity and merchandising execution across all retailer touchpoints.
• Develop document and govern Mercury Marines retail visual identity and standardsincluding planograms visual merchandising guidelines signage systems logo usage and color and material palettesin partnership with Creative and Brand teams.
• Own the design production rollout and lifecycle management of POP signage graphics and fixtures ensuring scalability quality and operational efficiency.
• Own and optimize the retail planogram software platform including governance content standards planogram development retailer deployment and ongoing optimization.
• Lead training and communication efforts with sales and field teams to drive adoption of retail standards and tools.
• Ensure Mercurys brand product content and merchandising standards are accurately and consistently represented across retailer websites and digital touchpoints.
• Partner with key stakeholders to align national marketing initiatives with retailer-specific strategies and in-store execution.
• Assist in executing national marketing programs that drive traffic and lead generation at the retail level.

Vendor & Budget Management

• Manage and oversee external vendors including print signage merchandising fixtures and production partners ensuring quality timelines and cost efficiency.
• Support budget planning forecasting and spend tracking for retail marketing programs and production ensuring strong ROI and financial accountability.

Performance Reporting & Optimization

• Define track and report on KPIs and ROI for retail marketing programs merchandising initiatives and promotional activations.
• Use performance insights to continuously refine standards programs and execution models to improve retailer engagement and business impact.

Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however others can be developed along the way.

Required Qualifications:

• Bachelors degree in Marketing Visual Merchandising Display & Presentation or related field
• 57 years of experience in retail marketing visual merchandising or similar field
• Strong visual creative and merchandising skills
• Proven ability to manage vendors budgets and complex projects
• Strong communication skills and experience influencing stakeholders and partners
• Willingness to travel periodically to support retailers (10%)

Add Pay Verbiage

The anticipated pay range for this position isannually. The actual base pay offered will vary depending on multiple factors including job- related knowledge/skills relevant experience business needs and geographic addition to base pay this position is eligible for an annual discretionary bonus.

This position is eligible to participate in Brunswicks comprehensive and high-quality benefits offerings including medical dental vision paid vacation 401k (up to 4% match) Health Savings Account (with company contribution) well-being program product purchase discounts and much more. Details about our benefits can be found here.

Why Brunswick:

Whatever tomorrow brings well be at the leading edge. As the clear leader in the marine industry were committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many addition were proud of being recognized for making a splash with numerous awards!

About Mercury Marine

Mercury Marine

Headquartered in Fond du Lac Wisconsin Mercury Marine is the worlds leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (NYSE: BC) Mercury provides engines boats services and parts for recreational commercial and government marine applications. Mercury empowers boaters with products that are easy to use extremely reliable and backed by the most dedicated customer support in the world. The companys industry-leading brand portfolio includes Mercury outboard engines Mercury MerCruiser sterndrive and inboard packages Mercury propellers Mercury inflatable boats Mercury SmartCraft electronics Land N Sea marine parts distribution and Mercury and Quicksilver parts and oils. More information is available at .

Next is Now!

We value growth and development recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here please still consider applying.

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age disability protected veteran status or any other characteristic protected by federal state or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process please contact for support.

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