CX Content and Communications Marketing Manager

Position Snapshot

Business area: Nestlé Canada

Location: North York ON located at 25 Sheppard Ave W North York ON M2N 6S8; Hybrid

Compensation Range: $98000 - $120000

At Nestle Canada we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above in compliance with Ontarios pay transparency regulations.

A little about us:

While Nestlé is known for KitKat Gerber Nescafe and Häagen-Dazs our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3400 members of Nestlé Canada celebrated for taking action using agility courage and trust to find solutions that benefit the business or greater good. Were a team of changemakers who are curious and challenge the status quo that take risks that will help drive us forward.

Our focus is not only on nourishing our customers but also about enriching you. We know that empowerment leads to strong employee engagement a great work culture and motivated employees.

What to Expect:

You will be leading content management activities within our owned channels including but not limited to our website always on & campaign landing experiences CRM and developing channels representing iconic brands such as KitKat Nescafé CoffeeMate and Häagen-Dazs. This includes a combination of leading the development distribution and strategic efforts of creative/communications to inform and engage our consumers while partnering with brands / cross-functional partners.

This role works in close partnership with CX Brand CRM Media eCommerce Creative Studio and Technology Teams to translate business priorities consumer insights and brand strategies into compelling high-performing content. This position is an existing vacancy.

The key focus areas for the role include the following:

• Integrated Communication Strategy: Mapping the future delivering a consistent relevant story at every stage of the consumer journey.
• Content Strategy & Management: Own and evolve a content strategy aligned with brand messaging consumer relevance and digital ecosystem objectives.
• Content Creation & Deployment: Accountability for aligning content briefs/requirements to partners for content creation through to market deployment.
• Partnership Collaboration: Collaborate with design teams writing teams agencies and appropriate stakeholders to produce high quality content / comms.
• Impact Reporting: Harness how content performs and what value it drives across owned channels.

A day in the life:

• Be accountable for maintaining high content/creative standards from our partners and regularly assess performance and scale opportunities.
• Ensuring a cohesive content experience for our brands across owned channels.
• Lead Integrated content management processes while maintaining outstanding content calendars for cross-functional alignment.
• Performance reporting and budget management.
• Manage Content Creation UX Design and Deployment agency partners

Role Requirements

• Completed University Degree (preferred) in Marketing B. Comm Communications or similar field
• Extensive (5 years) experience content marketing editorial digital executions and brand story telling
• Significant knowledge in the areas of SEO/LLMO strategy and Web Analytics
• Foundational knowledge and hand-on use of Ai Content Tools & Operations
• Must be familiar with content management solutions (Adobe CMS FiGma) Microsoft Tools Adobe Firefly Canva an asset

Preferred Skills

• Demonstratable experience of running sophisticated digital campaigns for brands CPG preferred.
• Experience of crafting insights from data and reporting then turning these into specific content improvement actions.
• Understanding in consumer journey mapping concepts.

Benefits

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and fivepersonal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development programs as well as opportunities to grow within the company
• Access to Educational Assistance & Tuition Reimbursement
• Bonus eligibility
• Gender affirmation benefits to ensure access to necessary care resources and coverage for gender-affirming procedures
• Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions gender or sexual orientation
• Adoption benefits to remove some of the financial barriers associated with adoption
• Up to 50% off Nespresso Coffee Machine Capsules and accessories
• Access to the Discount Company store with Nestlé Nespresso and Purina products (Located across various Nestle offices/sites)

What you need to know

We will be considering applicants as they apply so please dont delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity equity inclusion and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education perspectives culture ethnicity race sex gender identity and expression nation of origin age languages spoken veterans status colour religion disability sexual orientation and beliefs.

If you are selected to participate in the recruitment process please inform Human Resources of any accommodations you may require.Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.