Creative Head

Role Purpose

The Creative Head is responsible for setting the creative and strategic direction across multiple design engagements. This role is not about executing individual screens or artifacts but about shaping how design problems are approached explored framed and presented.

The individual will define what paths we explore how many routes we take what boundaries we push and what we deliberately choose not to do. They will elevate the quality of thinking critique storytelling and executive presence of the studio while building its reputation as a trusted strategic partner to leadership.

Key Responsibilities

1. Design Direction & Creative Leadership

• Define the overall approach to complex design problems across projects including:
• Framing the problem
• Identifying opportunity spaces
• Determining the number and nature of creative routes to explore
• Setting quality benchmarks for thinking and craft
• Guide designers and researchers through clear creative intent not prescriptive solutions.
• Provide structured high-quality critique that sharpens thinking improves outcomes and builds capability within the team.
• Ensure consistency and depth in how Studio 5B approaches design challenges across domains geographies and stakeholders.

2. Presentation Design & Narrative Craft

• Own the flow structure and narrative of key design presentations.
• Decide how design work is revealed sequenced and contextualised for different audiences.
• Translate complex research and design work into clear compelling executive narratives.
• Elevate presentation quality so that design work is not just seen but understood trusted and acted upon.

3. Stakeholder & Leadership Engagement

• Act as a senior design partner to business leaders functional heads and executive leadership.
• Lead conversations that help stakeholders understand:
• What good design looks like
• How design improves outcomes not just aesthetics
• Where design adds the most leverage in decision-making
• Confidently challenge briefs assumptions and expectations when required while maintaining trust and credibility.

4. Studio Reputation & Design Maturity

• Play a key role in building Studio 5Bs internal reputation as a high-calibre design and thinking partner.
• Represent the studio in senior forums reviews and leadership discussions.
• Help define and articulate a point of view on design for the organisation.
• Contribute to improving overall design aptitude and maturity across teams not just within the studio.

5. Capability Building

• Coach senior designers and leads to think beyond execution into direction judgment and influence.
• Raise the bar on how design decisions are explained defended and evolved.
• Identify gaps in skills thinking or approach and work with studio leadership to address them.

What This Role Is Not

• Not a pure execution role.
• Not a production or delivery management role.
• Not limited to visual or UI design alone.
• Not about volume of output but quality of thinking direction and impact.

Qualifications :

Ideal Profile

• 1218 years of experience in design with significant time spent in senior creative or design leadership roles.
• Strong background in experience design product design brand or systems design (agency in-house or hybrid).
• Proven ability to:
• Set creative direction across multiple parallel projects
• Critique and elevate other designers work
• Design and lead high-stakes presentations
• Comfortable engaging with very senior leadership and holding strategic design conversations.
• Clear point of view on design balanced with humility and openness to learning.
• Strong storytelling articulation and facilitation skills.
• Experience working in complex organisations or regulated environments is a plus.

Additional Information :

About the Department
Emerging Markets
Branded generics is one of our biggest businesses in Emerging market and our branded products are available 48 countries across 5 regions. Our key markets are Russia China and Brazil. We also have presence in Latin America Africa Australia New Zealand ASEAN (Association of Southeast Asian Nations) CIS and Romania. We have added 13 new geographies in the last 5 years.
In the last 4 years our emerging markets business growth rate has doubled (June 22). Our diverse portfolio spans all segments. We are continuously advancing technologies enhancing efficiency of operations and increasing our portfolio of highest-quality quality products.
With nearly 40 products and 6 mega brands Russia is a key market. With more than 30 years of operations in the region as of FY22 we have reported a year-on-year growth of 32%. This was driven by improved existing business performance launch of new products during the year along with divestment of some non-core brands. 6 key products were ranked among the top 200 bestselling formulation brands as per IQVIA in its report for the 12-month period ended 31 March 2022. 5 of our leading products were voted as the Product of the Year by the consumers reaffirming the trust that the people of Russia have in them.
We are among the earliest Indian pharma companies to have a business presence in China. We have a representative office that focuses on filings and approvals including the Group Purchasing Organisation (GPO). Our joint venture entity (Kunshan Rotam Reddy Pharmaceutical Co. Ltd) offers a portfolio of niche and essential products strengthening our presence in China.
In Latin America we have a strong presence in Brazil and just a little over five years in Brazil our team has established itself in the region with our diverse portfolio. Our primary focus in Brazil is oncology and institutional. Our team in Colombia was certified as a Great Place to Work.
Through our comprehensive COVID-19 portfolio we were able to reach over 5 million patients in low and middle-income countries. With the aim of reaching more and more patients around the world we are harnessing our deep science capabilities to create a robust portfolio in the region to become the partner of choice.
Our teams in China Brazil Colombia and Thailand Malaysia are a certified great place to work. Our team in Russia is among the top 3 in Head-hunters Best Employer Ranking in 2022. These recognitions reaffirm our commitment and efforts to bring science technology and innovation together to offer affordable medicines and solutions beyond the pill to patients in the region.
As the need scope and standards of healthcare evolve we keep track of emerging needs to contribute to patient welfare. After all Good Health Cant Wait

Benefits Offered
At Dr. Reddys we actively help to catalyse your career growth and professional development through personalised learning programs.
The benefits you will enjoy at Dr. Reddys are on par with the best industry standards. They include among other things and other essential equipment joining & relocation support family support (Maternity & Paternity benefits) learning and development opportunities medical coverage for yourself and your family life coverage for yourself.

Our Work Culture
Ask any employee at Dr. Reddys why they come to work every day and theyll say because Good Health Cant Wait. This is our credo as well as the guiding principle behind all our actions. We see healthcare solutions not only as scientific formulations but as a means to help patients lead healthier lives and were always attuned to the new and the next to empower people to stay fit. And to do this we foster a culture of empathy and dynamism. People are at the core of our journey over the last few decades. They have been supported by an enabling environment that buoys individual ability while fostering teamwork and shared success. We believe that when people with diverse skills are bound together by a common purpose and value system they can make magic.
For more details please visit our career website at

Remote Work :

No

Employment Type :

Full-time