Field Marketing ManagerCT0004

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 9 hours ago

Vacancies: 1 Vacancy

Job Summary

About ColorTokens

ColorTokens specializes in advanced security solutions designed to safeguard organizations assets and critical systems from cyber threats. Our flagship product Xshield Enterprise Microsegmentation platform empowers organizations to prevent initial compromises from escalating into damaging crises. By emphasizing proactive security measures ColorTokens ensures comprehensive protection for critical workloads and data enabling organizations to stay breach ready.

With a clientele spanning some of the worlds largest organizations including prominent cancer research centers cities and national defense departments ColorTokens serves industries handling sensitive information and subject to stringent regulatory requirements.

ColorTokens cloud-delivered platform streamlines onboarding efforts and reduces maintenance costs for organizations. Providing pervasive protection their platform covers data center servers legacy systems cloud workloads containers and operational technology (OT) and Internet of Things (IoT) devices.

The companys recognition as a Strong Performer in the Forrester New Wave: Microsegmentation report solidifies ColorTokens reputation as a trusted provider of microsegmentation solutions for organizations seeking to enhance their security posture.

Our culture

We foster an environment that values customer focus innovation collaboration mutual respect and informed decision-making. We believe in alignment and empowerment so you can own and drive initiatives autonomously.

Self-starters and high-motivated individuals will enjoy the rewarding experience of solving complex challenges that protect some of worlds impactful organizations be it a childrens hospital or a city or the defense department of an entire country.

Job Description:

Role Overview:

Were looking for a dynamic and results-driven Field Marketing Manager to join our high-energy marketing team. This role is ideal for someone who thrives on planning and executing high-impact events and is equally comfortable running demand generation campaigns and webinars that fuel the sales pipeline. Youll work closely with our sales teams across APAC and EMEA regions to execute campaigns that drive awareness engagement and revenue.

Key Responsibilities:

Event & Field Marketing

Plan execute and manage impactful field marketing initiatives including trade shows conferences roundtables and executive events in APAC and EMEA.

Own end-to-end event logistics vendor management booth experience branding and on-site execution.

Collaborate with regional sales and business development teams to drive event attendance and maximize ROI.

Track analyze and report on event performance leads pipeline contribution and revenue impact.

Webinars & Digital Events

Develop and manage a global webinar calendar aligned with campaign themes and sales priorities.

Collaborate with internal SMEs and product teams to develop compelling webinar content.

Drive webinar promotion and attendee acquisition through integrated marketing campaigns.

Analyze webinar success metrics and continuously optimize engagement and conversion.

Demand Generation & Campaign Execution

Support integrated regional campaigns with digital email and content-based programs to build awareness and generate qualified leads.

Localize and adapt global campaigns to regional nuances sales goals and buying behavior.

Maintain campaign performance dashboards and track key metrics using HubSpot and Salesforce.

Sales Collaboration & Pipeline Impact

Work hand-in-hand with regional Sales teams to follow up on leads accelerate pipeline and support deal closure.

Regularly share insights and feedback with Sales to improve campaign targeting and engagement.

Minimum Qualifications

Bachelors degree in Marketing Business or a related field.

5 years of experience in B2B field marketing events and demand generation.

Proven track record of planning and executing successful field events and webinars across global regions.

Proficiency in marketing platforms like HubSpot Salesforce and webinar tools (Zoom ON24 etc.).

Strong analytical skills with the ability to draw actionable insights from marketing data.

Excellent project management organizational and interpersonal skills.

Comfortable working with global teams across time zones especially India and the US.

Self-starter with a proactive mindset and ability to work independently.

Required Experience:

Manager

About ColorTokensColorTokens specializes in advanced security solutions designed to safeguard organizations assets and critical systems from cyber threats. Our flagship product Xshield Enterprise Microsegmentation platform empowers organizations to prevent initial compromises from escalating into da...