Senior Product Marketing Manager

About the role:

Samsara is seeking a Senior Product Marketing Manager for EMEA to own the regional go-to-market strategy and customer narrative for Europe working across Samsaras full product portfolio.

This is an audience- and region-led Product Marketing role not a single-product PMM position. You will focus on shaping how Samsara brings its platform - spanning hardware software and AI-powered capabilities - to market for European customers. This includes adapting global product strategy to local customer needs regulatory realities and sales motions.

The role is ideal for a Senior PMM who is proactive enjoys working on open-ended problems and takes satisfaction in bringing clarity and structure to complex situations. You will act as a key partner to EMEA Sales regional leadership and US-based Product and Marketing teams reporting into the Senior Manager for Product Marketing in EMEA.

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact helping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
• You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
• Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
• You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role you will:

• Lead and execute key components of the go-to-market strategy for Samsaras platform across EMEA in close partnership with EMEA Product Marketing leadership
• Adapt global launches messaging and positioning to regional markets and audiences
• Develop regional narratives that connect multiple products into clear stories focused on customer value
• Build working knowledge across Samsaras full product suite including hardware software and AI-driven capabilities
• Explore European customer needs buying dynamics regulatory considerations and the competitive landscape to provide fresh insights
• Track GTM effectiveness adoption signals and sales feedback
• Use insights to continuously refine messaging positioning and regional execution
• Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices

Minimum requirements for the role:

• 6 or more years of total professional experience.
• At least 3 years of Product Marketing experience in B2B technology SaaS or similarly complex environments (experience working in hardware a plus)
• Proven track record partnering with Sales and Product in a sales-led GTM motion
• Comfortable working across multiple product areas rather than owning a single product niche
• Fluent professional English written and spoken

An ideal candidate also has:

• Experience working for a US-headquartered company
• Experience supporting UK and or European markets
• Additional European language such as German French Spanish or Dutch

Required Experience:

Manager