Manager, Product Marketing & Demand Generation
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Job Location:
Westford, MA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Department:
Job Summary
CompanySummary
Somos is an innovative technology company that ensures that phone calls and text messages can be trusted. Consumers dont want spammers and fraudsters to reach them through their devices and businesses dont want their legitimate phone calls ignored. The solution Developing stronger trusted digital identities. And thats where you come in!
Why This Role Matters
At Somos trustisntjust part of our branditsbuilt into our this roleyoullhelp shape the story and systems that power how we communicate with our customers. Whetheritsa new product launch or an evergreen nurture campaign your work will drive pipeline enable productvisibilityand deliver measurable impact across our GTM engine.
About the Role
Werelooking for a hands-on technically mindedManager of Product Marketing & Demand Generationto join our growing marketing this hybrid strategic and executional roleyoullsupport the product marketing function through content creation and campaign execution while owning demand generation strategy and performance across paid media marketing automation and analytics platforms.
This role is ideal for a data-driven marketer who thrives in cross-functional environments and can manage the full lifecycle of marketing campaignsfrom drafting copy and designing lead flows to analyzing funnel performance andoptimizingin real time.
Youllreport directly to the Director of Product Marketing & Demand Generation and play a critical role in aligning messaging drivingpipelineand fueling growth.
Key Responsibilities:
Product Marketing Support
- Assistin the creationandeditingof marketing content across channels including emails social mediablogsand product communications.
- Helpmaintainand evolve product positioning and messaging in line with market trends and customer insights.
- Support go-to-market plans for new featuresservicesand thought leadership initiatives.
- Coordinate with subject matter experts to turn technical concepts into clear accessible content.
Demand Generation & Campaign Management
- Own tactical execution and performance of paid media campaigns including Google Ads and LinkedIn Ads.
- Develop and manage multi-touch campaigns across the funnel that align with product marketing priorities and sales goals.
- Partner with demand generation and marketing operations teams to ensure proper campaign setup tracking and attribution in Marketo and Salesforce.
- Build and execute lead nurture flows retargetingprogramsand audience segmentation strategies tooptimizelead conversion and sales velocityfrom all channels including tradeshows paidadsand organic website conversions.
Lead Funnel Optimization & Reporting
- Monitor and report on funnel metrics from impression to MQL to closed-won using Salesforce Marketo and Google Analytics.
- Identifydrop-off points and optimization opportunities within the lead lifecycle; implement technical fixes or process adjustments as needed.
- Collaborate withRevOpsand Sales to ensure clean data hygiene proper leadroutingandaccurateattribution models.
- Dig into campaign and contact-level analytics to understand exactly where leads are coming from howtheyrebehavingand how to improve performance.
Requirements:
- 5years ofrelated experience includinga minimum of 3yearsexperiencein demand generation product marketing or full-stack B2B marketing roles or an equivalent combination of education and experience
- Strong experience executing paid media campaigns andoptimizingdemand funnels
- Hands-on familiarity with Salesforce Marketo (or similar marketing automation tools) and Google Analytics
- Solid writing and editing skills across multiple formats and audiences
- Proven ability to translate technical or product details into compelling content
- Analytical mindset with comfort working in dashboards and manipulating data
- Strong cross-functional collaborator who can drive initiatives across teams
Preferred Qualifications:
- 5-7 years of related experience
- Experience marketing to financial institutions banks or fintech audiences
- Prior work in telecom identity or highly regulated B2B industries
- Familiarity with SEO A/Btestingand web optimization tactics
- Certifications in Salesforce Marketo HubSpot or Google Ads a plus
Salary and Benefits:
- Salary Range: $109000 - $135000
- 100% Company Paid Medical Dental and Vision insurance for you and your family!
- 401(k) Savings Plan with Employer Contribution
- 100% Company Paid Short- and Long-Term Disability
- 100% Company Paid Life Insurance
- Flexible Time Off program
- A Variety of Voluntary Benefits
Interview Process Note:As part of the final interview stage candidates may be asked to meet with members of the Somos team in person.
This job description is not designed to cover or contain a comprehensive list of activities duties or responsibilities that are required of this position. Aspects of this job description may change at any time with or without notice.
This job description is not intended as and does not create an employment contract. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Required Experience:
Manager
Key Skills
- Conveyancing Paralegal
- Fireworks
- Logistics
- Clinical
- Avionics
About Company
We’re in the business of protecting consumers and building trust in communications. From voice to messaging to fraud prevention and beyond, we are committed to developing innovative solutions ensuring that our ability to maintain trustworthy connections never stops.
