Commercial & CVM Lead

Job Title: Commercial & CVM Lead Spain

Location: Ceuta

Reports to: General Manager Spain

Grade: M3.2

PokerStars SEU: A growth story you can be part of

PokerStars is part of Flutter Entertainment the worlds largest sports betting and iGaming operator with market leading positions in the US and across the world.

As part of our brands continual evolution were dialling up the focus on PokerStars Southern Europe covering France Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutters global scale.

Were building a dynamic team to shape this next chapter with us. Youll have the freedom to make decisions take bold moves and lead game-changing projects. If youre ambitious adaptable and ready to make a difference youll fit right in.

Build the life you want while making your mark on the future of PokerStars SEU.

Role Overview

As Commercial & CVM Lead Spain you will be responsible for the end-to-end Commercial & CVM agenda for Spain across Casino and Sports and lead the local execution of Poker CVM in-market in collaboration with the PokerStars Network. Leading a team of market experts you will set the country roadmap drive customer strategy deliver commercially impactful plans and ensure our communications and content land with Spanish customers on time on brand and on target.

Youll be the go-to owner for turning business goals into market-leading propositions promotional plans lifecycle journeys and customer contact strategy balancing performance customer value and regulatory requirements in one of our most competitive regulated markets.

Why We Need You: Spain needs a single accountable leader to connect the dots across Commercial Planning & CVM (Casino & Sports) while ensuring Poker CVM execution is delivered magnificently and in line with network direction. Building on the podium mentality that we already apply in Spain Casino youll scale this into an integrated country approach across products and customer touchpoints.

What youll do:

1) Country roadmap proposition & commercial ownership

• Own Spains commercial strategy and execution roadmap across Poker Casino and Sports aligning product proposition payout/pricing levers and commercial priorities.

• Define and lead value proposition ownership for Spain (what we offer why we win where we invest).

• Watch market trends and competitor performance; translate insights into prioritized roadmap decisions and measurable commercial plans.

• Own and govern Spains commercial investment/offset approach

2) Local CVM strategy & performance delivery

• Translate commercial goals into customer strategy including segmentation lifecycle design and country-specific targeting.

• Define and own Customer Contact Strategy (channels frequency tone of voice compliance) ensuring consistent delivery across touchpoints.

• Set up and run promotional and lifecycle initiatives to drive awareness engagement conversion and retention.

• Own performance management for CVM initiatives: important metrics post-campaign reviews optimization cycles and ongoing improvement.

3) Poker CVM execution

• Lead Spains execution of Poker CVM plans (campaigns journeys communications) ensuring delivery is compliant accurate and player ready.

• Partner closely with PokerStars Network / central teams to ensure Spain execution aligns to network direction calendar moments and proposition intent.

• Ensure operational excellence: briefs testing QA timelines stakeholder signoffs and clean reporting.

4) Customer communications & content management

• Supervise customer comms planning and execution across channels (email push in-app SMS) including calendar governance and brand consistency.

• Partner with Marketing for localization and optimization of site and promotional content (including creative and video assets partnering with Marketing teams) ensuring it resonates with Spanish audiences and supports acquisition conversion and cross-sell.

• Drive experimentation and iteration on UX/UI content surfaces in partnership with relevant teams (with a pragmatic test learn ship rhythm).

5) Leadership & cross-functional governance

• Lead and develop a mid-sized team setting clear ownership high standards and a strong performance attitude.

• Act as Spains senior Commercial & CVM person across Product Brand Analytics Operations Compliance and Customer teams.

• Provide clear structured updates and recommendations to senior leaders and collaborators.

What youll bring:

• Strong experience in iGaming Commercial Planning and/or CVM (multi-vertical experience across Casino/Sports is a major plus).

• Demonstrable experience to build and implement country strategies that drive measurable growth (not just nice decks).

• Excellent understanding of segmentation lifecycle marketing promotional mechanics and customer contact strategy.

• Comfortable owning investment/offset thinking prioritisation and ROI trade-offs in a competitive market.

• Strong leadership experience leading teams and stakeholders across a matrixed organisation.

• Fluent Spanish and strong English (youll need both often in the same meeting).

What youll get:

Aside from a generous base salary we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

• Discretionary annual performance bonus

• 30 days paid leave

• Health and dental insurance for you your partner and your children (if you all live at the same address)

• Personal life assurance

• The option to join our company pension scheme

• A personal interest allowance to let you learn something new or pursue a hobby

• External learning support of up to 2000 or equivalent in local currency dedicated 4 learning Power Hours every month during office time full access to the Udemy and Mindtools platforms in-house leadership program and many other training opportunities for developing your skills and progressing your career

• Looking to extend your family You will receive a cash gift of 1000 EUR for your new addition whilst working for us

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: