Sr. Product Manager, Seller Impact Data & Reporting, Seller External Relations

Are you passionate about showcasing how Amazons store enables Selling Partners to build thriving businesses Were seeking an experienced Senior Product Manager to lead strategy and execution of initiatives that align public perception with the reality of seller success on Amazon.

What Youll Do:

Develop and execute a comprehensive strategy to demonstrate Amazons value to Selling Partners through data-driven storytelling and strategic communications
Partner with Public Policy Public Relations Finance and Creative teams to design coordinated initiatives that highlight seller growth cost savings and business outcomes
Create mechanisms and frameworks to measure and improve how key stakeholdersincluding policymakers media and opinion leadersunderstand the seller experience
Drive cross-functional workstreams that translate seller success metrics (such as sales growth cost reduction and quality improvements) into compelling narrativesThis role will have a high degree of ownership driving external marquee annual reports that drive thought leadership and tell the story of how Amazon supports our Selling Partners. The ideal candidate thinks strategically takes initiative and is highly detail oriented. They can develop and drive high-level strategic initiatives but also roll up their sleeves dig in and get the job done. Maturity strong business judgment ability to earn trust and influence cross-functional teams a customer-centric and creative mindset and strong analytical skills are essential. The candidate for this position also embraces ambiguity ramps quickly on complex issues and is skilled at communicating complex issues simply and convincingly to a wide range of internal and external audiences.


Key job responsibilities
Data-Driven Storytelling:

Partner with Finance Economics and Business Intelligence teams to identify analyze and synthesize seller performance data (e.g. sales growth cost savings quality improvements) into evidence-based narratives that resonate with policymakers media and opinion leaders

Build and maintain a centralized data repository with automated refresh mechanisms to ensure real-time access to seller success metrics for internal and external communications

Cross-Functional Collaboration:

Establish and nurture strategic partnerships with Public Policy Public Relations Creative and business teams across Amazon to align on messaging priorities and coordinate workstreams

Anticipate project dependencies and resource constraints; proactively resolve bottlenecks through clear trade-off decisions and stakeholder alignment

Customer-Centric Program Management:

Conduct stakeholder research (internal teams and external audiences) to understand perception gaps and information needs; translate insights into actionable project plans with clear timelines and success criteria

Execute projects in fast-paced environments while maintaining high quality standards and meeting tight deadlines

Long-Term Strategic Ownership:

Take ownership of the multi-year strategy for seller impact data and messaging including narrative evolution measurement frameworks and continuous improvement

Prepare and deliver strategic recommendations to VP-level audiences demonstrating how perception initiatives drive business value

Strategic Leadership & Execution:

Define and track key performance indicators (KPIs) for program effectiveness including stakeholder reach perception shifts and media engagement metrics; deliver quarterly performance reviews to senior leadership

About the team
Seller External Relations (SER) vision is that global opinion elites (OEs) agree that Amazon is an amazing place for independent sellers (sellers) especially domestic small businesses to build and grow the business of their dreams and that communities (both geographic and demographic) are better off with more sellers selling in Amazons store. We achieve this vision by driving a proactive communications and engagement strategy that establishes an accurate and positive narrative tailored to global OEs and the populations of sellers SBs and inclusive consumers that they care about.

We are a very cross functional organization representing the full spectrum of skillsets from research and data to creative and marketing.

- 5 years of product or program management product marketing business development or technology experience
- Bachelors degree or equivalent
- Experience owning/driving roadmap strategy and definition
- Experience with end to end product delivery
- Experience with feature delivery and tradeoffs of a product
- Experience as a product manager or owner

- Experience in influencing senior leadership through data driven insights
- Experience working across functional teams and senior stakeholders
- Experience with data analysis
- Experience synthesizing data and research to create compelling narratives business insights and key storylines
- Experience working with PR and Public Policy

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 136000.00 - 184100.00 USD annually