Business Development Representative

Job Title: Business Development Representative

Reports To: MD and Chief Cyber Market Analyst

The Business Development Representative at LaunchTech Communications a CyberRisk Alliance company will play a critical role in accelerating revenue growth by expanding adoption of LaunchTechs press and media relations analyst relations content development and social media offerings among established growth-oriented cybersecurity and enterprise technology companies. This role is designed for a commercially driven professional who understands how strategic communications drive credibility pipeline acceleration valuation and category leadership for technology companies operating at scale. Ideal candidates bring experience from PR agencies B2B SaaS organizations or cybersecurity vendors and are comfortable selling consultative outcome-oriented services to sophisticated buyers. The Business Development Representative will own prospecting and opportunity development collaborate closely with marketing and delivery teams and engage senior executives including CEOs CMOs and founders.

Essential Functions
Audience Segmentation and Targeting
Conduct ongoing research to identify and prioritize prospective clients that demonstrate strong market traction defined go-to-market motion and sustained growth. Segment accounts based on solution category funding maturity public visibility and communications needs. Identify key decision-makers across executive leadership marketing product marketing and investor-facing roles.
Outreach Strategy and Execution
Develop and execute targeted insight-led outbound campaigns across email phone LinkedIn and other relevant channels. Craft messaging that resonates with companies seeking to elevate market presence influence analyst perception support fundraising or expansion and establish category authority. Partner with marketing and leadership to ensure consistency of narrative and positioning.
Lead Generation and Qualification
Generate and qualify opportunities through outbound prospecting inbound leads events referrals and ecosystem relationships. Apply disciplined qualification criteria to assess readiness scope budget alignment and strategic fit with LaunchTechs communications offerings.
Sales Pipeline and Opportunity Management
Own pipeline hygiene and progression within Salesforce ensuring accurate activity tracking forecasting and reporting. Manage opportunities from first conversation through proposal development and close coordinating internal stakeholders and ensuring seamless transition to account teams.
Relationship Building and Market Presence
Build durable relationships with prospective clients industry influencers and partners. Represent LaunchTech at cybersecurity and enterprise technology events briefings and conferences. Proactively schedule executive meetings and targeted discussions in advance of key industry events.
Solution Positioning and Deal Support
Position LaunchTechs PR analyst relations content and social media services as integrated scalable solutions tied to measurable business outcomes. Contribute to proposals scopes of work and RFP responses by aligning client objectives to LaunchTechs differentiated capabilities and proven impact.
Performance Reporting and Continuous Improvement
Track KPIs including meeting quality opportunity conversion pipeline velocity and revenue contribution. Analyze performance data to refine targeting messaging and go-to-market approach. Provide regular insights and recommendations to leadership.
Market Intelligence and Feedback Loop Continuously gather intelligence on buyer expectations competitive landscape pricing sensitivity and evolving communications needs. Share insights to inform service packaging positioning and growth strategy.
Other duties as assigned.

Minimum Qualifications (Knowledge Skills and Abilities)
7 years of experience in business development sales or revenue growth roles within PR agencies B2B SaaS cybersecurity or enterprise technology
Demonstrated success selling consultative services or subscription-based offerings to mid-market or enterprise buyers
Strong understanding of PR media relations analyst relations content marketing and social media as revenue and credibility drivers
Experience engaging senior executives and navigating multi-stakeholder buying processes
Proficiency with Salesforce or similar CRM platforms
Strong written and verbal communication skills
Highly organized self-directed and comfortable operating in a performance-driven environment

Preferred Qualifications
Background in PR or communications agencies serving technology clients
Experience selling into cybersecurity or regulated industries
Established relationships with marketing leaders founders or investor-backed leadership teams
Comfort translating abstract value (brand credibility influence) into concrete business outcomes
Experience working in fast-growing or acquisitive organizations

Equal Employment Opportunity
CyberRisk Alliance is committed to equal employment and advancement opportunity for all employees and candidates for employment without regard to race color ancestry national origin religious creed gender physical or mental disability veteran status sexual orientation age or marital status in accordance with the applicable laws and regulations.

About CyberRisk Alliance
CyberRisk Alliance provides business intelligence that helps the cybersecurity ecosystem connect share knowledge accelerate careers and make smarter and faster decisions. Through our trusted information brands network of experts and innovative events we provide cybersecurity professionals with actionable insights and act as a powerful extension of cybersecurity marketing teams. Our brands include SC Media the Official Cybersecurity Summits TECHEXPO Top Secret. Security Weekly InfoSec World Identiverse Cybersecurity Collaboration Forum Cybersecurity Collaborative ChannelE2E MSSP Alert LaunchTech Communications Execweb and ChannelPro. Learn more at .

About LaunchTech Communications

LaunchTech Communications is a PR agency dedicated to raising brand profiles through detail-oriented strategic communications programs. We serve fast-paced global companies that are disrupting high technology markets and challenging traditional thinking. Our veteran team of PR and AR professionals possess unparalleled industry expertise an extensive body of work and a resolute commitment to produce immediate results while simultaneously laying the groundwork for long-term brand visibility and recognition. As a result of our aggressive and agile execution our clients are consistently featured in the news as market leaders and thought leaders rising above the noise and ahead of the competition. Click here to learn more.