Director of Personal Training
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Job Location:
Monthly Salary:
Posted on:
21 hours ago
Vacancies:
1 Vacancy
Job Summary
Director of Personal Training
19 Anytime Fitness Locations Multi-Unit Leadership Role
Position Overview
We are seeking a Director of Personal Training to lead scale and optimize personal training performance across 19 Anytime Fitness locations. This is a senior leadership role responsible for revenue growth trainer development systems execution and culture building.
This role is ideal for a proven multi-club PT leader who thrives on metrics coaching leaders and building repeatable systems that drive consistent results.
Key Responsibilities
Revenue & Performance
Own personal training revenue penetration and retention across all 19 locations
Establish and execute PT sales systems including consultations assessments closes and onboarding
Track and improve KPIs such as:
PT attach rate at POS
Sessions per member
Trainer utilization
Monthly recurring PT revenue
PT retention & attrition
Identify under performing clubs and implement targeted improvement plans
Leadership & Team Development
Recruit onboard and develop high-performing personal trainers
Coach and mentor Club Managers and Head Trainers on PT leadership
Build a trainer career pathway (Level 1 Senior Lead Head Trainer)
Drive accountability through weekly scorecards reviews and coaching cadence
Systems & Process
Standardize PT delivery across all locations (programming assessments client experience)
Ensure consistent execution of:
Fitness consultations
Goal reviews
Re-ups and long-term commitments
Client success tracking
Collaborate with operations leadership to align staffing scheduling and payroll efficiency
Culture & Client Experience
Build a high-energy professional results-driven PT culture
Ensure trainers deliver an exceptional and consistent member experience
Reinforce brand standards professionalism and community engagement
Qualifications & Experience
5 years of experience in personal training leadership preferably multi-unit
Proven track record of growing PT revenue and penetration
Experience leading and developing managers and trainers
Strong understanding of sales coaching and performance metrics
Highly organized data-driven and systems-oriented
Comfortable traveling between locations as needed
- Must be able to travel. Company vehicle provided
What Success Looks Like (First 12 Months)
Measurable increase in PT revenue and penetration across the portfolio
Clear PT systems implemented and executed consistently
Strong bench of developed Head Trainers and PT leaders
Improved trainer retention and utilization
Predictable scalable PT performance month over month
Compensation & Benefits
Competitive base salary
Performance-based bonus tied to PT revenue and KPIs
Health and wellness benefits
- 401K Paid Time Off
Career growth within a fast-growing multi-unit organization
Why Join Us
Large established Anytime Fitness portfolio with strong infrastructure
Leadership team that values data accountability and culture
Opportunity to build and own a PT platform at scale
Real autonomy and impactnot a single-club ceiling
We are an equal opportunity employer and do not discriminate on the basis of race color religion sex national origin age or disability
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
Are you passionate about fitness and dedicated to helping others achieve their health and wellness goals? Join our team as a General Manager and make a positive...
