Social Media Strategist, Asset Management APAC, Vice President
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Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Join our J.P. Morgan Asset Management Marketing team where you will create and implement strategies to attract and retain clients across the Asia Pacific (APAC) region effectively showcasing the firms expertise investment products and value proposition to drive business growth and reinforce client relationships.
As a Social Media Strategist Asset Management APAC Vice President in the Marketing & Communications team you will be responsible for leveraging a wide range of social media platforms including global regional and location-specific channels to increase brand recognition promote investment products build partnerships and reach a broader client base. This role will report to the Head of Regional Campaign and Partnerships Asset Management APAC.
Job responsibilities
- Assist in building and executing platform strategies through competitive research platform determination benchmarking messaging and audience targeting
- Set targets to increase brand recognition customer engagement and brand loyalty
- Support the design and execution of campaigns to deliver exceptional client engagement across channels for various audiences/client segments and drive projects and perform duties as and when required
- Plan create publish and share content that could be text images videos etc to increase top of mind brand awareness and build meaningful connections
- Optimise company pages and posts within each platform to increase the visibility of the firms social content whilst evaluating evolving tools and techniques to enhance ways of measuring social media activities
- Utilise analytical tools to monitor and evaluate the firms presence and performance across platforms as well as analyzing competitors data
- Define campaign KPIs and leverage campaign analytics to determine success criteria efficacy and ongoing optimization opportunities
- Evaluate and recommend the most cost effective approach and platforms that the firm should adopt and focus on
- Prepare regular reports on platform marketing efforts and suggest recommendations to adjust strategy for optimal results
- Manage activities based on the firms social media policies whilst complying with all internal and external requirements to ensure the business is in line with changing regulations and evolving guidelines
- Apply a strong data-driven mindset to continuously analyze social media performance identify trends and proactively guide strategy and decision-making while collaborating closely with cross-functional teams supporting crisis communications and reputation management efforts as needed
Required qualifications capabilities and skills
- Bachelor degree or higher in Marketing or equivalent
- Dedicated working experience in social media such as Instagram RedNote with proven results in creating strong content to drive awareness engagement and conversion for leading brands
- Good knowledge of social market landscape and platform dynamics in Asia
- Experience in leveraging AI and technologies to drive social media objectives
- Ability to articulate social media strategy and prove effective client engagement that leads to greater business value with use of data and statistics
- Partner closely with the wider marketing team to ensure always-on presence on key social media platforms and deliver on established social KPIs
- Ability to manage multiple tasks and meet deadlines with attention to detail both independently and as part of a team
Preferred qualifications capabilities and skills
- Minimum 8 years of dedicated experience and strong expertise in social media (general marketing experience covering social media would not be considered)
- Deep knowledge of social media platforms including their algorithms
- In-depth experience with Chinese social media platforms and ability to apply effectively in other markets is a strong advantage
- Strong communication writing and presentation skills with proficiency in English and Mandarin or Japanese
- Proven ability to manage projects and work efficiently in a deadline-oriented fast-paced team environment
- Understanding of the asset management industry and the regulatory requirements in the region is advantageous
- Experience collaborating with cross-functional teams to align social media initiatives with broader business objectives
Required Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more
